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International Expansion Strategy of Glaabsbraeu towards the Chinese Market

Name: International Expansion Strategy of Glaabsbraeu towards the Chinese Market
Price: 17.95 EUR
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Author: Valentina Weiß
ISBN: 9783346382412

A Small Brewery's Market Entry Strategy

Term Paper, 2021

21 Pages, Grade: 1,7

Valentina Weiß (Author)

Excerpt

1. Introduction

2. Glaabsbräu Brewery

3. Chinese Market
3.1 PESTEL Analysis
3.2 Culture Map
3.3 Business Environment

4. Market Entry Strategy
4.1 Entry Mode
4.2 Four Ps

List of References

Excerpt out of 21 pages

Details

Title: International Expansion Strategy of Glaabsbraeu towards the Chinese Market
Subtitle: A Small Brewery's Market Entry Strategy
College: University of Applied Sciences Aschaffenburg
Grade: 1,7
Author: Valentina Weiß (Author)
Year: 2021
Pages: 21
Catalog Number: V1003872
ISBN (eBook): 9783346382405
ISBN (Book): 9783346382412
Language: English
Notes: The scope of the paper was limited to ten pages and therefore the analysis does not go into detail but gives a good overview.
Keywords: Internationalization, Internationalisierung, Brauerei, Bier, Brewery, Beer, Market Entry, China, Market Entry Srategy, Expansion, Expansion Strategy, Markt, Markteintrittsstrategie, Glaabsbräu, Erasmus, International Management, Internationales Management, Chinese Market, PESTEL, PESTEL Analysis, PESTEL Analyse, Culture Map, Four Ps, 4 Ps, Marketing Mix, Vier Ps, Entry Mode, Einstiegsmodus, Franchising, Beer Market, Beer Market China, Bier Markt, Bier Markt China

Quote paper: Valentina Weiß (Author), 2021, International Expansion Strategy of Glaabsbraeu towards the Chinese Market, Munich, GRIN Verlag, https://www.grin.com/document/1003872

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