A Consultancy Report. Design of an Internationalisation Strategy for CYCL Indive Ltd. and Its Key Product


Seminar Paper, 2018

33 Pages, Grade: 79,0


Excerpt


Table of contents

Introduction

1. Basic contemplations: The targeting
1.1 The identification of an untouched customer segment
1.2 The modified value proposition
1.3 Acknowledgement of Germany as a suitable foreign market

2. Laying the groundwork for the market entry
2.1 Available support on the part of the target country as well as of the supranational EU
2.2 Ancillary processes in support of networking in Germany in the near and distant future

3. Conclusion: Prospective risks and obstacles hampering the given internationalisation approach

References

Appendix

Excerpt out of 33 pages

Details

Title
A Consultancy Report. Design of an Internationalisation Strategy for CYCL Indive Ltd. and Its Key Product
College
Sheffield Hallam University
Grade
79,0
Author
Year
2018
Pages
33
Catalog Number
V1010173
ISBN (eBook)
9783346403773
ISBN (Book)
9783346403780
Language
English
Keywords
international business management, expansion strategy, internationalisation, internationalization, united kingdom, germany, market review, market research, start-up, near-shore, innovation
Quote paper
Axel Capalbo (Author), 2018, A Consultancy Report. Design of an Internationalisation Strategy for CYCL Indive Ltd. and Its Key Product, Munich, GRIN Verlag, https://www.grin.com/document/1010173

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