Voice Search Marketing. Strategies for the successful use of digital voice assistants


Textbook, 2019

135 Pages


Abstract or Introduction

The application of digital voice assistants has been spreading in the US since 2015. In Germany, about one third of the population between the ages of 17 and 69 used such a tool in 2017. This not only creates new opportunities but also new challenges for businesses as the results of a voice search often only deliver a single result.

How can businesses ensure the visibility of their product or brand regardless? According to Patricia Gomes Fernandes, dealers particularly fear that voice assistants don't play advertisements.

For this reason, she explains how businesses best use applications for digital voice assistants. She offers recommendations for producers and dealers and shows how they can have voice assistants like Alexa present their products.

In this publication:
- Online Marketing;
- Amazon;
- Advertising;
- Voice Search Marketing;
- Customer Journey

Details

Title
Voice Search Marketing. Strategies for the successful use of digital voice assistants
Author
Year
2019
Pages
135
Catalog Number
V1012352
ISBN (eBook)
9783960959939
ISBN (Book)
9783960959946
Language
English
Tags
Voice Search Marketing, Online Marketing, Amazon, Google, Voice Search, Voice Marketing, Voice Engine Optimization, Voice Engine Advertising, Voice Apps, Voice Commerce, Voice Assistant, Artificial Intelligence, Voice Command, Internet Marketing, E-commerce, Google Assistant, Amazon Alexa, Google Voice, Echo Devices, Google Home, Customer Journey, Content Marketing, Market Intelligence
Quote paper
Patricia Gomes Fernandes (Author), 2019, Voice Search Marketing. Strategies for the successful use of digital voice assistants, Munich, GRIN Verlag, https://www.grin.com/document/1012352

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