This thesis aims to identify business ecosystem’s embedded factors as potential drivers for business model innovations, and thus to contribute to an expansion of innovation opportunities. In the context of the consideration of different ecosystem concepts, first, their characteristics and roles are presented, to make a precise distinction related and traditional structures (e.g. value network, supply chain).
Innovation ecosystems, business ecosystems, and platform ecosystems are considered in this study and empirically examined employing a multiple case study. To ensure the value of the study, only companies that have implemented a business model innovation within one of the defined ecosystems were included.
Innovations within the value chain of a single company can no longer fully satisfy new and dynamic customer needs. It is, therefore, appropriate to intensify the network of relationships outside the company. This is remedied by the value contribution resulting from the companies' ecosystems, which is higher than that of individual companies. However, in the ecosystem’s environment, the success of a company is strongly dependent on the success of its diverse and changing collaborations with other companies of different sizes and types. Due to the embedding in different ecosystems, the understanding of a company as an independent strategic actor is no longer appropriate in every case.
Inhaltsverzeichnis (Table of Contents)
- ABSTRACT
- TABLE OF CONTENT
- LIST OF FIGURES
- LIST OF TABLES
- LIST OF ABBREVIATIONS
- I. INTRODUCTION
- 1.1 MOTIVATION AND PROBLEM DEFINITION
- 1.2 RESEARCH QUESTION AND OBJECTIVE
- 1.3 THESIS STRUCTURE
- II. THEORETICAL BACKGROUND
- II.1 METHODOLOGY FOR THE LITERATURE RESEARCH
- II.2 THE BUSINESS ECOSYSTEM CONCEPT
- II.2.1 Emergence and evolution of the ecosystem concept
- II.2.2 Roles in an ecosystem
- II.2.3 Characteristics of the ecosystem concept
- II.2.4 Clarifying the innovation ecosystem concept
- II.3 BUSINESS MODEL INNOVATION
- II.3.1 Business Model
- II.3.2 BMI status quo
- II.3.3 Drivers of the Level of BMI
- II.3.4 Business model innovation in business ecosystems
- III. ANALYSIS OF ECOSYSTEM'S EMBEDDED FACTORS THAT DRIVE BUSINESS MODEL INNOVATIONS
- III.1 METHODOLOGY
- III.1.1 Feasibility of the desired object of investigation
- III.1.2 Research Design
- III.1.3 Data collection
- III.1.4 Analysis and interpretation
- III.1.5 Reliability, validity, and limitations of the study
- III.2 DISCUSSION OF THE RESULTS
- III.2.1 Results of the individual case analysis
- 1. Case 1: Case Alpha
- 2. Case 2: Case Beta
- 3. Case 3: Case Delta
- 4. Case 4: Case Gamma
- 5. Case 5: Case Epsilon
- III.2.2 Results of the cross-case case analysis
- III.3 EVALUATION OF THE RESULTS
- III.3.1 Theoretical contributions
- III.3.2 Practical contributions
- IV. FINAL EVALUATION
- IV.1 SUMMARY
- IV.2 LIMITATIONS
- IV.3 FURTHER RESEARCH AND OUTLOOK
- REFERENCES
- APPENDIX LIST
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The thesis aims to identify embedded factors of business ecosystems as potential drivers for business model innovations, contributing to an expansion of innovation opportunities. It investigates different ecosystem concepts, including innovation ecosystems, business ecosystems, and platform ecosystems, through a multiple case study. This research examines companies that have implemented business model innovations within these ecosystems to analyze the role of embedded factors in driving innovation.
- The role of business ecosystems in driving business model innovation.
- The characteristics and roles of different ecosystem concepts.
- The impact of embedded factors within ecosystems on business model innovation.
- Strategic approaches for leveraging business model innovations within ecosystems.
- The potential of multi-homing and ecosystem-output-enhancing innovations.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the motivation, problem definition, research question, and structure of the thesis. It highlights the growing need for companies to leverage external relationships for innovation and the potential of business ecosystems to achieve this.
- Theoretical Background: This chapter provides a comprehensive review of the business ecosystem concept, including its emergence, evolution, roles, characteristics, and relationship to innovation ecosystems. The chapter also delves into business model innovation, defining its concept, current status, and drivers.
- Analysis of Ecosystem's Embedded Factors That Drive Business Model Innovations: This chapter details the methodology used in the research, including the feasibility of the study, research design, data collection methods, analysis techniques, and considerations for reliability, validity, and limitations. The chapter concludes with a discussion of the findings from individual and cross-case analyses.
Schlüsselwörter (Keywords)
The thesis focuses on the key concepts of business model innovation, business ecosystems, innovation ecosystems, embedded factors, strategic approaches, multi-homing, and ecosystem-output-enhancing innovations.
- Quote paper
- Anonym (Author), 2020, Leveraging Embedded Factors of Business Ecosystems. A Potential Driver for Business Model Innovations, Munich, GRIN Verlag, https://www.grin.com/document/1012568