What are best practices for companies to approach Generation Z? The Generation Z is going to dictate the job market in the future. However, research on it is still occasional, especially in times of Covid-19. Consequently, best practices are lacking on how to approach the cohort. This work-project addresses the research gap by carrying out a cross-sectional study with the help of a questionnaire.
The research revealed that Gen Z’ers are characterized by being digital-natives, who have diverse perceptions of the working environment. They are affected by events like Covid-19 which impaired their mental health, among other things. Based on these insights, practices to approach the cohort were designed.
Inhaltsverzeichnis (Table of Contents)
- Abstract.
- Introduction.
- Literature review.
- Different Generations.
- Gen Z and its Characteristics
- Work values and expectations at work of Gen Z
- Traditional vs. Modern Recruiting..
- Challenges and trends in recruiting.
- Hypotheses.....
- Methodology
- Objective
- Quantitative approach
- Psychometric characteristics
- Elaboration of the survey
- Survey frame data…......
- Research Findings
- Characteristics of the data.
- Results
- Discussion
- Recruitment guideline on how to approach Gen Z
- Limitations and future research...\n1
- Conclusion….........
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research project aims to investigate the best practices for companies to approach Generation Z, specifically analyzing their perception of the working environment in the context of the Covid-19 pandemic. The project seeks to bridge a research gap regarding the impact of the pandemic on Gen Z's work preferences and expectations.
- Gen Z's characteristics and work values.
- The influence of Covid-19 on Generation Z's perception of the working environment.
- Modern recruiting trends and challenges.
- Best practices for attracting and retaining Gen Z talent.
- Developing recruitment strategies that align with Gen Z's expectations.
Zusammenfassung der Kapitel (Chapter Summaries)
The research project delves into the characteristics of Generation Z, examining their unique attributes and values as they enter the workforce. The project then explores how these characteristics and values are shaped by the Covid-19 pandemic and its impact on the working environment. The project further analyzes modern recruiting trends and identifies challenges faced by companies in attracting and retaining Gen Z employees. This analysis ultimately leads to the development of best practices and a framework for recruitment strategies specifically tailored to meet the expectations of Generation Z.
Schlüsselwörter (Keywords)
This research project focuses on Generation Z's perception of the working environment, exploring key concepts such as their digital-native characteristics, work values, and expectations. The research also investigates the impact of the Covid-19 pandemic on Gen Z's mental health and job market entry. The project further examines modern recruiting trends, best practices for approaching Gen Z, and the role of human resource management in adapting to the changing demographics of the workforce.
- Quote paper
- Eric Anders (Author), 2021, Generation Z and their perception towards the working environment, Munich, GRIN Verlag, https://www.grin.com/document/1024843
