Product Quality and Consumers’ Preference for Electronic Appliances in Calabar, Nigeria


Academic Paper, 2021

25 Pages, Grade: B


Excerpt


Excerpt out of 25 pages

Details

Title
Product Quality and Consumers’ Preference for Electronic Appliances in Calabar, Nigeria
Course
Marketing
Grade
B
Author
Year
2021
Pages
25
Catalog Number
V1031246
ISBN (eBook)
9783346436863
ISBN (Book)
9783346436870
Language
English
Notes
This research Titled “Product Quality and Consumers’ Preference for Electronic Appliances in Calabar, Nigeria” carried out by Mbotor Joy Samuel, has been read and found to meet the minimum standards, thus, approved by the Department of Marketing, Faculty of Management Sciences, University of Calabar, for the award of a Master of Science (M.Sc.) in Marketing to the candidate.
Keywords
Knowledge for excellency, Electronics, product quality, consumers’ preferences, warranty, durability, performance, brand image
Quote paper
M.Sc. in Marketing Joy Mbotor (Author), 2021, Product Quality and Consumers’ Preference for Electronic Appliances in Calabar, Nigeria, Munich, GRIN Verlag, https://www.grin.com/document/1031246

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