ln today's fast moving and globalized world, international expansion plays an incredibly crucial role for companies.
The reasons for internationalization can be quite different: Saturated domestic markets, a high number of competitors, diversification, revenue opportunities, economies of scale and so on. However, these reasons all have one thing in common. lt is about growing the company by expanding the business field. Because in times of globalization, those who do not learn and grow will not stand still but fall behind.
This report examines the international business management of the Chinese company SANY, which mainly operates in the global construction market.
To do so, chapter two provides a brief overview of the company and its milestones in internationalization. After the presentation the used business models, it comes to the interesting part of SANY's value creation both internally as well as in the foreign markets. The main and ending part of the paper is focusing on recommendations to achieve three main targets in the future, which includes growth, technology as well as ethics and culture.
Table of Contents
1. Introduction
2. SANY´s background
2.1. Main Figures
2.2. Internationalization milestones
3. Business model
4. Value creation
4.1. Internal value creation
4.2. Value creation abroad
4.2.1. Service
4.2.2. Value Creation through Putzmeister Acquisition
4.2.3. VRIO model
5. Recommendations
5.1. Growth and further value creation
5.2. Increase benefits of both, customer and SANY, through technology
5.3. To be a better global corporate citizen
6. Conclusion
Objectives and Topics
This report examines the international business management strategies of the Chinese company SANY within the global construction market, aiming to analyze their path to success and provide actionable recommendations for future growth, technological advancement, and corporate social responsibility.
- Internationalization strategies and milestones
- Business model evolution and adaptability
- Value creation processes (internal and international)
- Strategic assessment via the VRIO model
- Recommendations for future market expansion and sustainability
Excerpt from the Book
1. Introduction
In today's fast moving and globalized world, international expansion plays an incredibly crucial role for companies.
The reasons for internationalization can be quite different: Saturated domestic markets, a high number of competitors, diversification, revenue opportunities, economies of scale and so on. However, these reasons all have one thing in common. It is about growing the company by expanding the business field. Because in times of globalization, those who do not learn and grow will not stand still, but fall behind.
This report examines the international business management of the Chinese company SANY, which mainly operates in the global construction market.
To do so, chapter two provides a brief overview of the company and its milestones in internationalization. After the presentation the used business models, it comes to the interesting part of SANY's value creation both internally as well as in the foreign markets. The main and ending part of the paper is focusing on recommendations in order to achieve three main targets in the future, which includes growth, technology as well as ethics and culture.
Summary of Chapters
1. Introduction: The introduction outlines the necessity of international expansion in a globalized economy and sets the scope for examining SANY's management and strategic objectives.
2. SANY´s background: This chapter provides an overview of the company, detailing its core figures, R&D commitment, and key milestones in its internationalization process.
3. Business model: The chapter explores the evolution of SANY’s business models, shifting from direct sales to a hybrid approach involving distributors and rental companies.
4. Value creation: This section evaluates SANY’s internal value chain and its international strategy, specifically analyzing service improvements and the impact of the Putzmeister acquisition using the VRIO model.
5. Recommendations: The recommendations cover strategic growth via renewable energy, technological optimization of production and services, and the pursuit of global corporate citizenship.
6. Conclusion: The conclusion summarizes SANY's position as a role model in international business management, emphasizing the success of its aggressive scaling and learning strategies.
Keywords
SANY, International Business Management, Globalization, Value Creation, Construction Industry, Putzmeister, VRIO Model, Business Model, R&D, Expansion Strategy, Technology, Corporate Social Responsibility, Market Entry, Sustainability, Innovation
Frequently Asked Questions
What is the core subject of this report?
The report focuses on the international business management and growth strategies of the Chinese construction giant, SANY.
What are the primary thematic areas covered?
The main themes include internationalization milestones, business model development, internal and external value creation, and future strategic recommendations.
What is the ultimate goal of the research?
The goal is to analyze how SANY succeeded in the global market and to propose future-oriented strategies for continued growth, technological integration, and ethical standards.
Which scientific framework is used to evaluate the company?
The analysis utilizes Porter's Value Chain for internal processes and the VRIO model to assess the company's competitive advantage.
What is the focus of the main body?
The main body examines the company background, current business models, specific value creation strategies like the acquisition of Putzmeister, and growth recommendations.
Which keywords define this work?
Key terms include SANY, Value Creation, Internationalization, Construction Industry, Business Model, and VRIO Model.
How did the acquisition of Putzmeister influence SANY?
The acquisition granted SANY access to German market expertise, high-quality "Made in Germany" standards, and new global distribution channels.
What recommendation is made regarding renewable energy?
The report suggests a joint venture with Jinkosolar to enter the solar energy market, leveraging SANY’s industrial strength alongside Jinkosolar’s market share.
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- Jakob Scheidel (Autor:in), 2021, International Business Management. Case Study "Sany: Going Global", München, GRIN Verlag, https://www.grin.com/document/1040011
