International Business Management. Case Study "Sany: Going Global"


Case Study, 2021

16 Pages


Excerpt


Table of Content

1. Introduction

2. SANY's background
2.1. Main Figures
2.2. Internationalization milestones

3. Business model

4. Value creation
4.1. Internal value creation
4.2. Value creation abroad
4.2.1. Service
4.2.2. Value Creation through Putzmeister Acquisition
4.2.3. VRIO model

5. Recommendations
5.1. Growth and further value creation
5.2. Increase benefits of both, customer and SANY, through technology
5.3. To be a better global corporate citizen

6. Conclusion

7. References

Excerpt out of 16 pages

Details

Title
International Business Management. Case Study "Sany: Going Global"
Author
Year
2021
Pages
16
Catalog Number
V1040011
ISBN (eBook)
9783346464934
ISBN (Book)
9783346464941
Language
English
Keywords
international, business, management, case, study, sany, going, global
Quote paper
Jakob Scheidel (Author), 2021, International Business Management. Case Study "Sany: Going Global", Munich, GRIN Verlag, https://www.grin.com/document/1040011

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