ln today's fast moving and globalized world, international expansion plays an incredibly crucial role for companies.
The reasons for internationalization can be quite different: Saturated domestic markets, a high number of competitors, diversification, revenue opportunities, economies of scale and so on. However, these reasons all have one thing in common. lt is about growing the company by expanding the business field. Because in times of globalization, those who do not learn and grow will not stand still but fall behind.
This report examines the international business management of the Chinese company SANY, which mainly operates in the global construction market.
To do so, chapter two provides a brief overview of the company and its milestones in internationalization. After the presentation the used business models, it comes to the interesting part of SANY's value creation both internally as well as in the foreign markets. The main and ending part of the paper is focusing on recommendations to achieve three main targets in the future, which includes growth, technology as well as ethics and culture.
Table of Contents
- 1. Introduction
- 2. SANY's background
- 2.1. Main Figures
- 2.2. Internationalization milestones
- 3. Business model
- 4. Value creation
- 4.1. Internal value creation
- 4.2. Value creation abroad
- 4.2.1. Service
- 4.2.2. Value Creation through Putzmeister Acquisition
- 4.2.3. VRIO model
- 5. Recommendations
- 5.1. Growth and further value creation
- 5.2. Increase benefits of both, customer and SANY, through technology
- 5.3. To be a better global corporate citizen
- 6. Conclusion
- 7. References
Objectives and Key Themes
This report analyzes the international business management strategies of SANY, a major player in the global construction market. The main objective is to examine SANY's internationalization process, its value creation mechanisms, and to provide recommendations for future growth and development. The analysis will avoid revealing major conclusions or spoilers from the final chapter.
- SANY's international expansion strategies
- Value creation mechanisms within SANY and in foreign markets
- Analysis of SANY's business model
- Recommendations for future growth and development
- The role of technology and ethical considerations in SANY's global operations
Chapter Summaries
1. Introduction: This introductory chapter sets the stage by highlighting the crucial role of international expansion in today's globalized business environment. It emphasizes the diverse reasons for internationalization, all converging on the goal of company growth. The chapter introduces SANY, a Chinese construction company, as the subject of the report and outlines the structure of the analysis, which will cover the company's background, business model, value creation, and recommendations for future success.
2. SANY's background: This chapter provides a concise overview of SANY, focusing on aspects relevant to its internationalization strategy. It presents key figures illustrating the company's scale and global reach, including its revenue, employee count, geographic presence, and R&D investments. A significant portion of the chapter is dedicated to outlining SANY's internationalization milestones, charting its expansion through various strategies such as greenfield investments and acquisitions, highlighting its strategic approach to global market entry.
3. Business model: [This section requires more information from the original text to create a summary. The provided text only mentions this chapter and does not describe its content.]
4. Value creation: This chapter delves into the core of SANY's success by examining its value creation mechanisms. It breaks this down into internal value creation and value creation abroad. The international value creation section will likely discuss how SANY creates value in its foreign markets, perhaps through tailored services or strategic acquisitions like the Putzmeister acquisition. The use of frameworks like the VRIO model for assessing resource value is likely included within the analysis. This chapter will likely analyze the different strategies employed by SANY in generating value and will explore the impact of these strategies on its overall performance and market standing.
5. Recommendations: This chapter, based on the preceding analysis, will offer specific recommendations for SANY's future growth and development. These are likely to focus on areas such as expansion strategies, leveraging technology for increased customer benefits, and improving its global corporate social responsibility profile. The recommendations should be clearly aligned with the findings from the earlier analysis and should be actionable and relevant to SANY's long-term success.
Keywords
International business management, SANY, global construction market, internationalization strategies, value creation, business model, greenfield investment, brownfield expansion, acquisitions, mergers, technology, ethics, corporate social responsibility, growth, VRIO model, Putzmeister.
FAQ: SANY's International Business Management Strategies
What is the main topic of this report?
This report analyzes the international business management strategies of SANY, a major player in the global construction market. It examines SANY's internationalization process, its value creation mechanisms, and provides recommendations for future growth and development.
What are the key themes explored in the report?
Key themes include SANY's international expansion strategies, value creation mechanisms (both internal and in foreign markets), analysis of SANY's business model, recommendations for future growth, and the role of technology and ethical considerations in SANY's global operations.
What does the report cover in terms of SANY's background?
The report provides an overview of SANY, focusing on key figures (revenue, employees, geographic presence, R&D investments) and its internationalization milestones, charting its expansion through strategies like greenfield investments and acquisitions.
How does the report analyze SANY's value creation?
The report examines SANY's value creation mechanisms, breaking it down into internal and external (abroad) value creation. The analysis likely includes discussion of how SANY creates value in foreign markets (e.g., through services, acquisitions like Putzmeister), and the application of frameworks like the VRIO model.
What recommendations are provided for SANY's future?
The report offers recommendations for SANY's future growth, focusing on expansion strategies, leveraging technology for increased customer benefits, and improving its global corporate social responsibility profile. These recommendations are based on the preceding analysis and aim to support SANY's long-term success.
What is the structure of the report?
The report is structured with an introduction, a chapter on SANY's background, a chapter on its business model, a chapter on value creation, a chapter with recommendations, a conclusion, and a list of references. A detailed table of contents is provided.
What are the key chapters and their summaries?
The report includes chapters summarizing SANY's introduction, background, business model, value creation strategies (including internal and international aspects and the use of frameworks such as the VRIO model), and recommendations for future growth. A detailed summary of each chapter is provided within the report's preview.
What keywords are associated with this report?
Keywords include: International business management, SANY, global construction market, internationalization strategies, value creation, business model, greenfield investment, brownfield expansion, acquisitions, mergers, technology, ethics, corporate social responsibility, growth, VRIO model, Putzmeister.
For whom is this report intended?
This report is intended for academic use, focusing on the analysis of themes in a structured and professional manner. The OCR data is specifically for academic research purposes.
Where can I find more information about SANY?
The report includes a references section that lists sources used for the analysis. Further information on SANY can be found through public databases and the company's own website.
- Quote paper
- Jakob Scheidel (Author), 2021, International Business Management. Case Study "Sany: Going Global", Munich, GRIN Verlag, https://www.grin.com/document/1040011
