Creating Brand Equity

Brand equity building and its key factors of influence


Term Paper, 2020

16 Pages, Grade: 1,0

Anonymous


Excerpt


Table of Contents

List of Abbreviations

List of Figures

1 Introduction

2 Creating Brand Equity
2.1 The beginnings of Brands and Branding
2.2 Defining Brand Equity and its Perspectives
2.3 Building strong Brand Equity
2.3.1 The CBBE Model
2.3.1.1 The four steps of the CBBE Model
2.3.1.2 Example: Starbucks - The protagonist of the coffee culture
2.4 Brand equity building and its key factors of influence
2.4.1 Brand Elements
2.4.2 Secondary Brand Associations
2.4.2.1 Co-branding
2.4.3 Marketing communication
2.5 Measuring Brand Equity
2.6 Maintaining Brand Equity

3 Conclusion

4 Bibliography

Excerpt out of 16 pages

Details

Title
Creating Brand Equity
Subtitle
Brand equity building and its key factors of influence
College
University of Applied Sciences Trier
Grade
1,0
Year
2020
Pages
16
Catalog Number
V1040326
ISBN (eBook)
9783346458674
ISBN (Book)
9783346458681
Language
English
Keywords
creating, brand, equity
Quote paper
Anonymous, 2020, Creating Brand Equity, Munich, GRIN Verlag, https://www.grin.com/document/1040326

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