The present study is looking to expand the currently underdeveloped research area into factors affecting Diffusion of Entitlement in an individual. The current study seeks to explore out respondents’ attitudes towards Diffusion of Entitlement and whether emotional intelligence, self-esteem and culture orientation can predict outcomes related to Diffusion of Entitlement through analysis of validated scales responded by undergraduate students in an online survey. The inhibitory effect of this case in scarcity prevents commodities from being used efficiently. This identified gap in research helps understand behavior to recognize factors related to Diffusion of Entitlement which can benefit to guide social marketing for behavior change in areas such as climate change focused on food wastage and obesity.
This research examined factors affecting Diffusion of Entitlement to identify the most likely individual to be prone to Diffusion of Entitlement. This was explored by considering 3 key factors; Self-esteem, Emotional Intelligence and Culture Orientation.
An online survey of a cross sectional correlational design was conducted on 96 undergraduate students (21 males and 75 females, mean age = 21.1, SD = 4.72) from Coventry University, UK. 3 scales measuring the 3 independent variables along with a decision vignette to measure if an individual was prone to Diffusion of Entitlement or not was provided.
Table of Contents
Chapter 1
INTRODUCTION AND LITERATURE REVIEW
Chapter 2
METHOD
Chapter III
RESULTS
CHAPTER IV
DISCUSSION
CHAPTER V
CONCLUSION
REFERENCES
APPENDIX
Appendix A: PIS and Informed Consent
Appendix B: Debrief Template
Appendix C: Basic Information Sheet
Appendix D: The Schutte Self Report Emotional Intelligence Test (SSEIT)
Appendix E: Rosenberg Self Esteem Scale
Appendix F: Triandis Culture Orientation Scale
Appendix G: Vignette
Appendix H: Ethical approval
Appendix I: Effron and Miller (2011) vignette
Appendix J: Graph representations of Descriptive Statistics
Appendix K: Power Analysis
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