The Business Model Canvas as a Tool of Marketing Mix


Essay, 2020

14 Pages, Grade: 1,7


Excerpt


Contents

List of figures

1. The role of the business model Canvas and its emergence

2. The business model canvas
2.1 General information about the business model canvas
2.2 Theoretical approach based on the business model canvas

3. Examination and explanation of the nine building blocks in detail

4. Explanation and creation of the marketing mix

5. Summary of all findings and explanation of why the business model canvas is involved in the marketing mix

Bibliography

Index of Sources

Excerpt out of 14 pages

Details

Title
The Business Model Canvas as a Tool of Marketing Mix
College
University of Applied Sciences Essen
Grade
1,7
Author
Year
2020
Pages
14
Catalog Number
V1119053
ISBN (eBook)
9783346484451
ISBN (Book)
9783346484468
Language
English
Keywords
business, model, canvas, tool, marketing
Quote paper
Anastazia Spajic (Author), 2020, The Business Model Canvas as a Tool of Marketing Mix, Munich, GRIN Verlag, https://www.grin.com/document/1119053

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