Embracing Uncertainty. How Heuristics Can Assist Entrepreneurs in their Long-Term Strategic Decision-Making to Enhance Firm Performance


Bachelor Thesis, 2021

22 Pages


Excerpt


Table of Contents

1. Introduction

2. Literature Review
2.1. Strategic decision-making in times of uncertainty
2.2. The role of heuristics in the decision-makingprocess
2.3. Assessment ofprevious literature
2.4. Hypothesis development: the value ofheuristics

3. Methodology and Research Design
3.1. Sample Design and Data Collection
3.2. Variables andMeasurement
3.2.1. Independent Variable: Heuristics
3.2.2. Dependent 'Variable: Firm performance
3.2.3. Control 'Variables
3.3. Reliability Constructs
3.4. Data Analysis

4. Potential Results

5. Discussion
5.1. Theoretical Implications
5.2. Practicallmplications
5.3. Limitations and Future Research

6. Conclusion

7. References

8. Appendix
8.1. Appendix A: Business cases

Excerpt out of 22 pages

Details

Title
Embracing Uncertainty. How Heuristics Can Assist Entrepreneurs in their Long-Term Strategic Decision-Making to Enhance Firm Performance
College
Maastricht University
Author
Year
2021
Pages
22
Catalog Number
V1119132
ISBN (eBook)
9783346485113
ISBN (Book)
9783346485120
Language
English
Keywords
Uncertainity, Heuristics, entrepreneurship, entrepreneur, long-term decision making, strategic decision making, firm performance
Quote paper
Felix Pütz (Author), 2021, Embracing Uncertainty. How Heuristics Can Assist Entrepreneurs in their Long-Term Strategic Decision-Making to Enhance Firm Performance, Munich, GRIN Verlag, https://www.grin.com/document/1119132

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