This study mainly focuses on the analysis of the banking sector how they can implement efficiency using strategic marketing plans. In the past few years, the banking sector did not focus on its marketing strategies and lack creativity, innovation, and efficient marketing research. In order to improve customer relations and promotion of the banking business, the strategic marketing plan is now utilized.
This study highlights how an effective marketing plan can implement change and provide good customer services. In recent years, the banking industry has grown significantly to compete with the intense competition and deregulation in the financial industry. The aim of this research is to portray the importance of marketing for the provision of services accordingly. Recently, banks have recognized the importance of marketing tools to integrate sustainability in their organizational goals and to get value in today's competitive world. Most of the organizations mainly focus on the customer's sovereignty and pay more attention to how the consumer will perceive their services. In regard to this situation, it is important for the banking sectors to adopt new and efficient marketing strategies by evaluating the internal and external factors.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Marketing Environment and Internal Resources
- Macro-environmental Resources
- Political
- Economic
- Social
- Technological
- Legal
- Environmental
- Micro-environmental Resources
- Strength
- Weakness
- Opportunities
- Threats
- Macro-environmental Resources
- Marketing Objective and Recommended Action Plan
- SMART Objectives
- Specific
- Measurable
- Achievable
- Realistic
- Time-frame defined
- Recommendation
- SMART Objectives
- Conclusion
- Reference
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The primary objective of this research is to analyze the implementation of strategic marketing plans in the banking sector, specifically focusing on Barclays Bank. The study highlights the importance of marketing for customer relations, business promotion, and achieving sustainable growth in a competitive financial environment.
- Analyzing the effectiveness of strategic marketing plans in the banking sector.
- Examining the internal and external factors that influence Barclays Bank's marketing strategy.
- Developing an action plan to improve customer services and enhance Barclays Bank's global reach.
- Exploring the role of marketing in fostering sustainability and achieving a competitive edge in the banking industry.
- Identifying key marketing objectives and developing recommendations for successful implementation.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the study's focus on strategic marketing plans in the banking sector, specifically highlighting the role of marketing in Barclays Bank's growth and sustainability. It examines the importance of marketing in achieving competitive advantage, customer satisfaction, and business profitability.
- Marketing Environment and Internal Resources: This chapter delves into the analysis of both internal and external factors that influence Barclays Bank's marketing strategy. It explores the concept of micro-environmental analysis (SWOT) and macro-environmental analysis (PESTLE), emphasizing their importance in identifying strengths, weaknesses, opportunities, and threats.
- Macro-environmental Resources: This chapter further explores the external factors that affect Barclays Bank's marketing plan, using PESTLE analysis to examine the political, economic, social, technological, legal, and environmental factors that may influence its operations.
- Marketing Objective and Recommended Action Plan: This chapter focuses on the development of SMART marketing objectives for Barclays Bank, providing a detailed plan for achieving these objectives. It outlines the recommended action plan, emphasizing specific, measurable, achievable, realistic, and time-bound goals for the bank.
Schlüsselwörter (Keywords)
This study focuses on the banking sector, strategic marketing plans, Barclays Bank, customer relationship management, business sustainability, competitive advantage, micro-environmental analysis, SWOT analysis, macro-environmental analysis, PESTLE analysis, SMART objectives, and action plan.
- Quote paper
- Anonym (Author), 2021, Marketing Plan. Marketing Objective and Recommended Action Plan, Munich, GRIN Verlag, https://www.grin.com/document/1126913
