Excerpt
Contents
Abstract
1 Introduction
2 Definition Content Marketing
3 Difference Traditional and Digital Marketing
3.1 Traditional Marketing
3.2 Digital Marketing
3.3 Comparison of both marketing forms
4 Quality Content Marketing of Coca-Cola
4.1 Evaluation of Buyer's Persona
4.2 Types of Content Marketing
4.3 Analysis of Coca Cola's Homepage
4.4 Analysis of Coca Cola's YouTube page
5 Conclusion
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- Quote paper
- Maximilian Linner (Author), 2021, Critical Evaluation of L.P. Baltes’ Statement and Discussion of Its Implications for Digital Marketers, Munich, GRIN Verlag, https://www.grin.com/document/1131254
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