The term paper deals with business and marketing in times of globalization. In view of the process of technical progress and globalization, strategies to assert oneself on the world market are indispensable. As one of the well-known companies on the global market, Coca-Cola has various concepts in order to remain competitive. The aim of this term paper is to give the reader an overview of the origins of the company, to examine the strategies that are important in the context of the globalized market, and to observe in how far they are used by Coca-Cola. An excursus on McDonald's as another example of a global corporation is intended to offer a comparison and to illustrate the extent to which the approach of the fast food chain differs from the one of the soft drinks manufacturer.
Table of Contents
- 1. Introduction
- 2. Milestones in Coca-Cola's Business Model
- 3. The Coca-Cola Business Story
- 3.1 The International Differentiation Strategy
- 3.2 The International Marketing Strategy
- 3.3 The International Distribution Strategy
- 3.4 The International Collaborative Strategy
- 3.5 The International Labor Relations and Management Strategy
- 4. In comparison: Mc Donald's concept
- 5. Conclusion
Objectives and Key Themes
This term paper examines Coca-Cola's international business strategies and its journey to global dominance. It analyzes the company's success in navigating the complexities of a globalized market, focusing on the strategies employed to maintain competitiveness. A comparison with McDonald's provides additional insight into similar approaches and contrasts in global business models. The paper aims to provide an overview of Coca-Cola's global concept, highlighting its use of various strategies to meet global challenges.
- Coca-Cola's international business strategies
- The role of branding and cost leadership in global success
- Comparison of Coca-Cola's and McDonald's global strategies
- The impact of globalization on Coca-Cola's business model
- Analysis of Coca-Cola's adaptation to diverse markets
Chapter Summaries
1. Introduction: This introductory chapter sets the stage for the term paper by highlighting the increasing interconnectedness of the global market due to technological advancements. It establishes Coca-Cola as a prime example of a successful global player and introduces the central focus: examining Coca-Cola's strategies for achieving and maintaining global dominance. The chapter also previews the inclusion of a comparative analysis with McDonald's, another global giant.
2. Milestones in Coca-Cola's Business Model: This chapter traces the historical evolution of Coca-Cola, from its inception as a pharmacist's concoction to its rise as a global beverage icon. It underscores key moments in the company's history, including the removal of cocaine, the development of the iconic logo, and strategic decisions concerning pricing and branding that established Coca-Cola's enduring market presence. The chapter emphasizes the consistent focus on maintaining a distinct brand identity and optimizing production costs.
3. The Coca-Cola Business Story: This chapter delves into the core business strategies that have propelled Coca-Cola's global success. While the provided text only details the International Differentiation Strategy (3.1), it lays the groundwork for understanding the broader scope of the chapter, which presumably explores the company's marketing, distribution, collaborative, and labor strategies in subsequent sub-sections (3.2-3.5). The International Differentiation Strategy is presented as a crucial element, highlighting the importance of branding and cost leadership in achieving a global market presence. The text suggests Coca-Cola's diverse product portfolio as further evidence of its market dominance and strategic breadth.
4. In comparison: Mc Donald's concept: This chapter, although not fully detailed in the provided text, is anticipated to provide a comparative analysis of Coca-Cola's strategies with those employed by McDonald's, another global fast-food giant. The comparison likely highlights both similarities and differences in their approaches to achieving and maintaining market leadership in a global context. The cooperative relationship between the two companies, with McDonald's offering Coca-Cola products, serves as a unique point of comparison for exploring shared strategies and market dynamics.
Keywords
International marketing, globalization, Coca-Cola, business strategy, branding, cost leadership, global competitiveness, McDonald's, international differentiation, market adaptation, global challenges.
Coca-Cola's Global Business Strategies: A Term Paper Preview - FAQ
What is the main topic of this term paper?
The term paper examines Coca-Cola's international business strategies and its journey to global dominance. It analyzes how Coca-Cola navigated a globalized market and maintained competitiveness. A comparison with McDonald's provides further insight into similar and contrasting global business models.
What are the key themes explored in the paper?
Key themes include Coca-Cola's international business strategies, the role of branding and cost leadership in global success, a comparison of Coca-Cola's and McDonald's global strategies, the impact of globalization on Coca-Cola's business model, and an analysis of Coca-Cola's adaptation to diverse markets.
What topics are covered in each chapter?
Chapter 1 (Introduction): Sets the context, highlighting the globalized market and introducing Coca-Cola as a case study. Chapter 2 (Milestones): Traces Coca-Cola's history, emphasizing key decisions impacting its brand and market presence. Chapter 3 (Coca-Cola Business Story): Deep dives into Coca-Cola's core business strategies, including international differentiation, marketing, distribution, collaboration, and labor relations. Chapter 4 (McDonald's Comparison): Compares Coca-Cola's strategies with those of McDonald's, highlighting similarities and differences. Chapter 5 (Conclusion): Summarizes findings and conclusions (content not detailed in preview).
What specific strategies of Coca-Cola are analyzed?
The paper analyzes Coca-Cola's international differentiation strategy, marketing strategy, distribution strategy, collaborative strategy, and labor relations and management strategy. The preview focuses particularly on the importance of branding and cost leadership in achieving and maintaining global market presence.
How does the paper compare Coca-Cola and McDonald's?
The paper compares Coca-Cola's and McDonald's global strategies, highlighting similarities and differences in their approaches to market leadership. The cooperative relationship between the two companies (McDonald's offering Coca-Cola products) is a key point of comparison.
What are the key takeaways from the provided chapter summaries?
Coca-Cola's global success is attributed to a combination of factors including a strong brand identity, cost-effective production, strategic adaptation to diverse markets, and effective international business strategies across various areas (marketing, distribution, collaboration, and labor relations). The comparison with McDonald's promises further insights into the dynamics of global business models.
What are the keywords associated with this term paper?
International marketing, globalization, Coca-Cola, business strategy, branding, cost leadership, global competitiveness, McDonald's, international differentiation, market adaptation, global challenges.
What is the overall aim of the term paper?
The paper aims to provide a comprehensive overview of Coca-Cola's global business concept, highlighting its diverse strategies for navigating global challenges and achieving sustained success in the global market.
- Quote paper
- Lina Gertzmann (Author), 2020, International Marketing Strategies to Go Global, Munich, GRIN Verlag, https://www.grin.com/document/1132952
