This paper attempts to analyse what role the mass media played in the formation of public opinion and in the accentuation of the political polarization in the United States during the presidential campaign of 2016. The presidential elections of 2016 have definitely marked the beginning of a new political era in the United States.
But most importantly, they serve as an example of the increasing impact of mass media in political communication and in the performance of basic democratic mechanisms, such as electoral campaigning. Both Hillary Clinton’s and Donald Trump’s electoral strategies reflect the rising influence of social media and other forms of traditional media in the shaping of public opinion.
List of contents
1. Introduction
2. Increasing role of mass media in electoral campaigning through the mediatization of political communication
2.1 Mass media as information resource for the electorate: Image management of the candidates through the media’s news coverage
2.2 Persuasion and advertising: targeted address of specific electoral groups
2.3 Personification of the electoral campaigning: self-presentation of candidates and negative campaigning
3. Role of mass media in the shaping of public opinion during the presidential campaign of 2016 in the United States
3.1 Role of mass media in the news coverage and in the managment of the Clinton’s and Trump’s public images during the electoral campaign
3.2 Use of„big data“ in social networks as important strategy of targeted advertising
3.3 Role of the rivalry between Trump and Clinton in social networks in the building of public opinion and candidate images
4. Conclusion
5. Bibliography
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Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen. -
Laden Sie Ihre eigenen Arbeiten hoch! Geld verdienen und iPhone X gewinnen.