This report examines Airbus, one of two major players in the global aircraft manufacturing industry. Recent findings indicate that Airbus might have showed
unethical business behavior in convincing customers to purchase its aircraft. After presenting and analyzing these allegations and updating potentially unethical conduct by Airbus to the present day, this report continues to discuss the topic of ethics in general. It is then elaborated how ethics are applied within the aircraft manufacturing industry by its two main players Boeing and Airbus. Following this, tools such as a PESTLE analysis and a SWOT analysis of Airbus are presented. Based on the findings of these analyses, recommendations for Airbus are formulated and examined with regard to practicability and feasibility aspects. Recommendations will be divided into short-, medium- and long-term strategies. Finally, this report will conclude by summarizing the findings and giving an outlook to Airbus’ position in the global marketplace.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 2. Airbus company profile
- 3. Case study "Ethics and Airbus" (Cateora & Graham, 2007)
- 4. Update of case study "Ethics and Airbus"
- 5. Ethics
- 6. PESTLE analysis
- 7. SWOT Analysis
- 8. Recommendations
- 9. Conclusion and outlook
- 10. Reference list
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to analyze Airbus's business practices, focusing on allegations of unethical behavior in securing aircraft orders. It examines these allegations, updates the discussion to the present day, and explores the broader topic of ethics within the aircraft manufacturing industry. The report also utilizes PESTLE and SWOT analyses to assess Airbus's current position and provide recommendations for future strategies.
- Ethical considerations in international business deals
- Airbus's business practices and market position
- Comparative analysis of Airbus and Boeing
- Strategic recommendations for Airbus
- The impact of unethical practices on business success
Zusammenfassung der Kapitel (Chapter Summaries)
1. Introduction: This introductory chapter sets the stage for the report by outlining its scope and objectives. It introduces Airbus as a major player in the global aircraft manufacturing industry and highlights recent findings suggesting potentially unethical business practices in securing customer orders. The chapter previews the report's structure, indicating that it will analyze these allegations, discuss ethical considerations, conduct PESTLE and SWOT analyses, and formulate recommendations for Airbus's future strategies. The overall tone is analytical and investigative, preparing the reader for a critical examination of Airbus's operations.
2. Airbus company profile: This chapter provides a comprehensive overview of Airbus, detailing its history, organizational structure, and global operations. It highlights Airbus's status as the world's largest commercial aircraft manufacturer and its significant market share. The chapter traces Airbus's evolution from a consortium of European aerospace companies to a globally operating entity with a vast network of suppliers and employees. It emphasizes Airbus's significant global reach and its substantial contribution to the commercial aviation industry, establishing a strong foundation for the subsequent analysis of the company's ethical considerations and strategic position.
3. Case study "Ethics and Airbus" (Cateora & Graham, 2007): This chapter delves into specific case studies illustrating instances where Airbus may have employed questionable methods to secure aircraft orders. It presents examples involving various airlines, including Sabena, Kuwait Airways Corporation, Indian Airlines, Air Canada, and Syrianair. Each case highlights potential ethical violations, such as alleged bribery, questionable commissions, and manipulation of contracts. The chapter contrasts instances where allegations were confirmed with others where suspicions remained but concrete evidence was lacking. This comparative approach adds nuance and depth to the ethical considerations surrounding Airbus's business strategies.
Schlüsselwörter (Keywords)
Airbus, Boeing, ethics in business, international business, aircraft manufacturing, PESTLE analysis, SWOT analysis, case studies, bribery, corruption, competitive strategy, market share, strategic recommendations.
Frequently Asked Questions: Airbus Case Study - Ethics and Business Practices
What is the purpose of this report?
This report analyzes Airbus's business practices, focusing on allegations of unethical behavior in securing aircraft orders. It examines these allegations, updates the discussion to the present day, and explores the broader topic of ethics within the aircraft manufacturing industry. The report also uses PESTLE and SWOT analyses to assess Airbus's current position and provide recommendations for future strategies.
What are the key themes explored in the report?
Key themes include ethical considerations in international business deals, Airbus's business practices and market position, a comparative analysis of Airbus and Boeing, strategic recommendations for Airbus, and the impact of unethical practices on business success.
What topics are covered in each chapter?
Chapter 1 (Introduction): Sets the stage, introduces Airbus and the allegations of unethical practices, and outlines the report's structure. Chapter 2 (Airbus company profile): Provides a comprehensive overview of Airbus's history, structure, and global operations. Chapter 3 (Case study "Ethics and Airbus"): Delves into specific case studies illustrating potential ethical violations in securing aircraft orders from various airlines. Chapter 4 (Update of case study): Updates the case studies to the present day. Chapter 5 (Ethics): A dedicated chapter on the ethical considerations in the industry. Chapter 6 (PESTLE Analysis): Analysis of the political, economic, social, technological, legal, and environmental factors impacting Airbus. Chapter 7 (SWOT Analysis): Identifies Airbus's strengths, weaknesses, opportunities, and threats. Chapter 8 (Recommendations): Provides strategic recommendations for Airbus based on the analysis. Chapter 9 (Conclusion and outlook): Summarizes findings and offers a future outlook. Chapter 10 (Reference list): Lists the sources used in the report.
What specific case studies are analyzed?
The report analyzes case studies involving allegations of unethical practices in securing aircraft orders from airlines such as Sabena, Kuwait Airways Corporation, Indian Airlines, Air Canada, and Syrianair. These cases highlight potential ethical violations, including alleged bribery, questionable commissions, and contract manipulation.
What analytical tools are used in the report?
The report utilizes PESTLE and SWOT analyses to assess Airbus's current position and to inform the recommendations for future strategies.
What are the key takeaways or conclusions of the report?
The report aims to provide a critical analysis of Airbus's business practices, highlighting potential ethical concerns and offering strategic recommendations for future success. The specific conclusions would be detailed in the final chapter of the full report.
What are the keywords associated with this report?
Airbus, Boeing, ethics in business, international business, aircraft manufacturing, PESTLE analysis, SWOT analysis, case studies, bribery, corruption, competitive strategy, market share, strategic recommendations.
- Quote paper
- Peter Schulz (Author), 2007, Ethics and Airbus, Munich, GRIN Verlag, https://www.grin.com/document/113705