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The Effect of Unique Selling Propositions on a Company's Success. The Examples of "Starbucks" and "Amazon"


Term Paper, 2020

18 Pages


Excerpt


Inhalt

1 Introduction
1.1 Methodology

2.1 A deep-dive into the concept of unique selling proposition
2.2 What makes a company ‘successful’?
2.3 Link unique selling point and success – similarities, overlaps and differences
2.4 The coffee leader: Starbucks
2.5 The online-giant ‘Amazon’

3 Conclusion

References

Excerpt out of 18 pages

Details

Title
The Effect of Unique Selling Propositions on a Company's Success. The Examples of "Starbucks" and "Amazon"
Author
Year
2020
Pages
18
Catalog Number
V1137312
ISBN (eBook)
9783346518101
ISBN (Book)
9783346518118
Language
English
Keywords
effect, unique, selling, propositions, company, success, the examples, starbucks, amazon
Quote paper
Elisabeth Schulz (Author), 2020, The Effect of Unique Selling Propositions on a Company's Success. The Examples of "Starbucks" and "Amazon", Munich, GRIN Verlag, https://www.grin.com/document/1137312

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