The rise of Generation Z in German society will impact many companies' management levels, as young entrepreneurs will increasingly determine the German economy. Accordingly, managers and companies' demands will change, as Generation Z stands for change and social innovation and wants to realize this in the workplace and combine business with social added value.
In this work, basic knowledge in Social Entrepreneurship and Generation Z will first be conveyed to name the respective success factors. In the further course, it will be made clear that German society's framework conditions and the economy have a strong influence on the fact that social enterprises' founding faces obstacles. Accordingly, an approach that enables the realization of Generation Z's professional and social goals within an employee model is essential. Due to this, further theoretical knowledge about Intrapreneurship and Social Intrapreneurship will be given in the further course of the thesis.
Despite extensive research, no existing Social Intrapreneurship model can be found, which is why an existing model for innovation activities is used. A new concept for implementing Social Intrapreneurship in existing companies is developed and explained based on the knowledge gained and success factors, and areas that have not been sufficiently considered in the literature are implemented and presented. Social Intrapreneurship will meet the requirements and expectations of employees and Generation Z in the future to keep the German economy innovative and emphasize the social aspect.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Problem Definition
- Objective and Research Question
- Structure and Methodology of Study
- Social Entrepreneurship
- Definition of Social Entrepreneurship
- Characteristics, Forms, and Examples of Good Practice
- Entrepreneurial Element
- Founding of an Organization
- Innovation
- Social Value Proposition
- Examples of Good Practice
- DKMS
- Viva con Agua
- ReCup
- Definition and Characteristics of Social Entrepreneurs
- Special Features of Social Entrepreneurship in Germany
- Distinction Between Traditional and Social Entrepreneurship
- Generation Z
- Definition and Classification of Generation Z
- Properties and Requirements
- Influence of Generation Z on Entrepreneurship
- Success Factor Analysis
- Success Factor Analysis for Social Entrepreneurship
- Success Factors of Social Entrepreneurship
- Success Factors of Social Entrepreneurs
- Success Factor Analysis for Generation Z
- Consequences for German Labor Market
- Challenges for Generation Z
- Challenges for Employers and Companies
- Social Intrapreneurship as a Solution for Generation Z and Employers in Germany
- Intrapreneurship
- Definition of Intrapreneurship
- Characteristics and Forms of Intrapreneurship and Intrapreneurs
- Requirements of Intrapreneurship for Employers
- Social Intrapreneurship
- Definition and Derivation of Social Intrapreneurship
- Success Factors of Social Intrapreneurship
- Derivation and Development of Concept for Success Factors
- Presentation and Discussion of Methodology
- Integration of Success Factor Analysis
- Introduction of Social Intrapreneurship Model
- Critical Consideration and Generalizability of Results
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This master's thesis explores the impact of Generation Z on the German economy and labor market, specifically focusing on the rise of social entrepreneurship and its implications for companies. The work aims to provide recommendations for action that enable companies to embrace the values of social responsibility and innovation championed by Generation Z. Key themes explored in the thesis include:- The changing landscape of entrepreneurship due to the influence of Generation Z.
- The specific challenges and opportunities of social entrepreneurship in Germany.
- The development and application of a model for Social Intrapreneurship.
- The potential of Social Intrapreneurship to address the needs of both Generation Z and employers.
- The role of Social Intrapreneurship in fostering a more innovative and socially conscious business environment.
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter establishes the problem definition, research question, and structure of the study. It highlights the growing importance of social entrepreneurship and the need to understand how companies can adapt to the changing demands of Generation Z.
- Social Entrepreneurship: This chapter provides a detailed overview of social entrepreneurship, including its definition, characteristics, forms, and examples of good practice. It also explores the specific features of social entrepreneurship in Germany.
- Generation Z: This chapter defines and analyzes the characteristics and values of Generation Z, highlighting their impact on entrepreneurship and the labor market.
- Success Factor Analysis: This chapter examines the success factors for both social entrepreneurship and Generation Z, identifying key elements that contribute to their success.
- Consequences for German Labor Market: This chapter explores the challenges faced by both Generation Z and employers in the German labor market, underscoring the need for innovative solutions.
- Social Intrapreneurship as a Solution for Generation Z and Employers in Germany: This chapter introduces the concept of Social Intrapreneurship and its potential to address the challenges outlined in previous chapters. It develops a new model for implementing Social Intrapreneurship within companies.
Schlüsselwörter (Keywords)
This master's thesis delves into the intersection of social entrepreneurship, Generation Z, and the German economy, examining the potential of Social Intrapreneurship to create a more sustainable and socially responsible business environment. Key terms and concepts explored in the work include: social entrepreneurship, Generation Z, social intrapreneurship, innovation, social impact, business strategy, employee engagement, and corporate social responsibility.- Quote paper
- Vanessa Marini (Author), 2021, Success Factors of Social Entrepreneurship. The Rise of Generation Z and the Necessity of Social Intrapreneurship for Companies, Munich, GRIN Verlag, https://www.grin.com/document/1138658
