Excerpt
Table of Contents
1. Introduction
1.1. Problem Statement
1.2. Relevance
1.3. Motivation and Research Question
2. Methodology
2.1. Literature Review
2.2. Literature Selection Criteria
2.3. Literature on Reputation Management and Online Trust
3. Online Review Trust Factors
3.1. Defining Reputation and Trust
3.2. Review Characteristics
3.2.1. Review Length
3.2.2. Writing Style
3.2.3. Pictures
3.2.4. Review Extremity
3.3. Person-Specific Reputation
3.3.1. Number of Submissions
3.3.2. Review Patterns
3.3.3. Virtual Badges
3.3.4. Profile Picture
3.3.5. Real Name and Contact Information
4. Conclusion
4.1. Academic Contributions
4.2. Practical Implications
4.2.1. Implications for Consumers
4.2.2. Implications for Review Portals
4.3. Limitations
4.4. Future Research
References
- Quote paper
- Sebastian Hochreiter (Author), 2021, Online review trust factors. Characteristics and person-specific reputation, Munich, GRIN Verlag, https://www.grin.com/document/1147032
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