Impacts of Advertisement on Consumer’s Purchasing Behavior. Cosmetic Products in Karachi

Academic Paper , 2021 , 22 Pages , Grade: B

Communications - Public Relations, Advertising, Marketing, Social Media

Regardless of the way that the cosmetic products organisations go through lot of cash to uncover buyers through various kinds of attractive advertising. Advertising is for the most part used for promoting products. The objective of this study is to discover the promoting effects on the buyer's purchasing decisions concerning cosmetic products in Karachi city. Customer demeanour and other related social changes may happen because of the impact of various kinds of advertisement exceptionally on cosmetic products adverts. This was done by using distributed questionnaires in all 7 districts of Karachi city as a sample, and receiving 200 complete questionnaires from respondents. Data was analysed by using different statistical techniques such as descriptive, correlation, and regression analysis.

Table of contents

1. Introduction:
1.1. Problem Statement
1.2. Scope of Study
1.3. Research Objectives
1.4. Significance of Study
1.5. Research Questions
1.6. Hypothesis
1.7. Conceptual Framework

2. Literature Review

3. Research Methodology
3.1. Area of Study
3.2. Sample and Sampling Technique
3.3. Research design

4. Findings, Analysis and Discussion
4.1. Correlations
4.2. ANOVA
4.3. Coefficient
4.4. Descriptive

5. Findings and Results
5.1. Conclusion
5.2. Recommendations
5.3. Pragmatic Implications

References

• Course: Marketing
• Grade: B
• Author: Syed Salman Qadri (Author)
• Year: 2021
• Pages: 22
• Catalog Number: V1149796
• ISBN (eBook): 9783346536228
• ISBN (Book): 9783346536235
• Language: English
• Tags: -nil-