Leseprobe
Table of Contents
1 Introduction
2 Media Survey in the United Kingdom
2.1 Population
2.2 GDP in the United Kingdom
2.3 Households in the United Kingdom
2.4 United Kingdom Media Usage Internet
2.5 United Kingdom Media Usage TV
2.6 United Kingdom Media Usage Radio
2.7 United Kingdom Media Usage Newspaper
2.8 United Kingdom Media usage Social Media
3 Hofstede’s culture model
3.1 The United Kingdom in Hofstede’s culture Model
3.1.1 United Kingdom – Power Distance
3.1.2 United Kingdom – Individualism
3.1.3 United Kingdom – Masculinity
3.1.4 United Kingdom - Uncertainty Avoidance
3.1.5 United Kingdom – Long Term Orientation
3.1.6 United Kingdom – Indulgence
3.2 United Kingdom – Summary
3.3 Hofstede’s findings in advertisement
4 Media Analysis
4.1 If London were Syria
4.2 Santander
4.3 Sexy Delights of Europe
4.4 On your Child’s Life
4.5 Co-op Easter egg advert
4.6 Dave’s Epic Strut / Bootylicious
4.7 Jaguar – A Breed Apart
5 Conclusion
6 References
7 Table of Figures
- Arbeit zitieren
- Anonym, 2019, The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom, München, GRIN Verlag, https://www.grin.com/document/1150624
Ähnliche Arbeiten
Kostenlos Autor werden
Kommentare