Strategic Analysis of the Supermarket Sainsbury’s

Porters Five Forces, SWOT-Analysis, Stakeholder Analysis and VRIO-Analysis

Term Paper , 2021 , 15 Pages

Business economics - Business Management, Corporate Governance

The purpose of this study is to conduct a strategic analysis of Sainsbury’s, a UK based supermarket with an objective to dominate the European retail industry. With its establishment in 1869, Sainsbury’s features as a reputable supermarket chain in the UK. By 2020, its annual revenue was around £26,334 million, thereby guaranteeing its role as one of the foremost UK supermarkets within the retailing industry. Since inception, the organization has incorporated a self-service method of shopping into the UK supermarket; a strategy that enabled it reinforce its position within the industry till 1991, when it nearly collapsed.

Sainsbury’s strategic plan endured a significant amount of challenges, all of which required its mitigation to advance in its efficiency in service delivery. For example, the revival of its arch-competitor, Tesco challenged its expansion efforts in an effort to continue to obtain a substantial position within the UK market. At the same time, its leadership uncertainties endanger its efforts towards continuity, especially with reference to implementation of its strategic plan. With reference to the competition; ASDA also features as an opposition within the UK retailing industry, posing considerable threat to the market supremacy of Sainsbury’s.

Table of Contents

Introduction to Sainsbury’s

Sainsbury’s Macro-Environmental Forces
Porter’s Five Forces Analysis
Competitive Rivalry.
Threat of New Entrants
Threat of Substitutes
Bargaining Power of Customers
Bargaining Power of Suppliers

Key Strategic Issues

Sainsbury’s Ability to Sustain Competitive Advantage.
Stakeholder Analysis
Suppliers
Managers
Staff
Customers
The Community.

VRIO Analysis
Value.
Rareness
Imitability.
Organization.

SWOT/TOWS Analysis

Strengths
Weaknesses
Opportunities
Threats
SO
WO
ST
WT

Conclusion.

References

• Author: Abdullah Adigun (Author)
• Publication Year: 2021
• Pages: 15
• Catalog Number: V1152005
• ISBN (eBook): 9783346546494
• ISBN (Book): 9783346546500
• Language: English
• Tags: strategic, analysis, supermarket, sainsbury’s, porters, five, forces, swot-analysis, stakeholder, vrio-analysis