In this essay, strategies will be compared literary publishers are using to promote a book to bring it into book-charts with and without the use of a celebrity or influencers. What kind of role does the author play in the promotion of the book? How do celebrity authors change the game? Comparisons will be made about which effect the use of a famous person has on the development of sales, how marketing strategies are adapted and what kind of new possibilities are created. Also, the effect bestseller lists have on the sale of books and by which criteria big bestseller creators chose the books, presented in their lists will be analysed.
For this comparison, the book “Becoming” by Michelle Obama will be used as an example and the marketing campaign her team used to promote the book will be reviewed. Michelle Obama’s book is used for this essay because of the incredible successful campaign and the fact, that the book reached all kind of bestseller lists in several countries. Also, Obama is one of the biggest personalities on the globe and appreciated by a lot of people. For that comparison, an introduction to her as a person and the influence she has on citizens in the United States and other countries are going to be reviewed.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Celebrities as a Marketing Tool
- Michelle Obama as a Person in the Public Eye
- Marketing Strategies
- Bestseller Lists and their Influence
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay explores the strategies employed by literary publishers to promote books and achieve bestseller status, specifically examining the role of celebrities and influencers. The analysis focuses on the book "Becoming" by Michelle Obama and investigates how her team leveraged her celebrity status to achieve widespread success. The essay aims to understand how celebrity authors impact sales, marketing strategies, and create new possibilities within the book industry. It also analyzes the influence of bestseller lists and the criteria used to select featured books.
- The impact of celebrity authors on book sales and marketing strategies
- The role of influencers in promoting books and achieving bestseller status
- The influence of bestseller lists on book sales and the criteria used for selection
- The importance of branding and author visibility in the contemporary book market
- The changing dynamics of the book industry and the increasing prominence of celebrities and influencers
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the essay's focus on comparing publishing strategies for promoting books, analyzing the role of celebrities, and examining the case of Michelle Obama's "Becoming".
- Celebrities as a Marketing Tool: This chapter explores the various ways celebrities are involved in business, particularly their role in marketing and branding. It highlights the challenges and opportunities of using celebrities for marketing, including the risks associated with potential negative publicity. The chapter also examines the growing trend of celebrity memoirs and their influence on the book market.
- Michelle Obama as a Person in the Public Eye: This chapter provides an overview of Michelle Obama's public persona and her influence in the United States and globally. It examines her impact on society and her appeal to a diverse audience.
- Marketing Strategies: This chapter delves into the strategies used to promote books, particularly in the context of celebrity authors. It explores the role of branding, social media, and influencer marketing in achieving success. The chapter also examines the changing dynamics of the book industry and the increasing competition for attention.
- Bestseller Lists and their Influence: This chapter analyzes the significance of bestseller lists in the book market. It discusses how lists shape public perception, influence purchasing decisions, and the criteria used for selecting featured books.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this essay include: celebrity authors, book marketing, influencer marketing, bestseller lists, branding, Michelle Obama, "Becoming," publishing strategies, book industry dynamics, and attention economy. These terms encompass the primary themes and concepts explored within the work.
- Arbeit zitieren
- Nino Matinjanin (Autor:in), 2020, Strategies of publisher houses to create bestsellers out of books including celebrities. The marketing campaign for “Becoming” by Michelle Obama, München, GRIN Verlag, https://www.grin.com/document/1158496
