Disruptive technologies have fundamentally changed the way profits are created and therefore the business models of both startups and legacy companies. The transformation of information systems, as a research discipline dedicated to this topic, will be discussed, to then address current research on digital business models. Based on the most promising technologies of the next years, emerging business models will be presented.
It's nothing new that business models are changing due to new technologies, but nowadays it's not just about selling your goods online, but about completely new business models. How is it that some companies become successful with their digital business models and others fail, and what factors can or must be considered. This is one of the tasks of the information systems discipline. However, since the researcher have different points of view that evolve over time, and since information systems must repeatedly justify itself as a discipline, first an overview of its development will be provided. Then the technologies from the Gartner Hype Cycle with the highest expectations will be presented, such as artificial intelligence, which can itself create artifacts such as source code or design. To better analyze the potential value creation opportunities that can arise from these technologies, the basics of business models will first be presented and in particular how business models must be adapted to the new digital possibilities.
Table of Contents
1 Introduction
2 Information Systems
2.1 Development
2.2 Benefits of implementing IS
2.3 Current technology trends in the IS sector
3 Business Models
3.1 Emerging business models from current ICT trends
4 Conclusion
Research Objective and Key Topics
This paper explores the transformation of information systems as a discipline in response to disruptive technologies and analyzes how these innovations necessitate the adaptation of business models to create new value-creation opportunities.
- The historical development and theoretical definition of Information Systems (IS).
- Evaluation of strategic benefits and technology trends within the IS sector.
- Analysis of the Gartner Hype Cycle for emerging technologies.
- Frameworks for digital business model configuration and innovation.
- Practical applications of emerging ICT trends like NFTs and Generative AI.
Excerpt from the Book
3.1 Emerging business models from current ICT trends
In the following, the presented emerging technologies will be assigned to the dimensions of innovative business models according to Haftor and their potential for value creation will be analyzed.
NFT, the certificates of authenticity based on blockchain technology, had the highest expectations in the Gartner Hype Cycle and are suitable for innovative business models in various aspects. They also directly fulfill three of Haftor's five dimensions. The output of the purchase is no longer just a digital copy, but NFT certificates are sold to prove the ownership of a digital object, such as a picture or a song. On the one hand, this seems useful to remain the sole verifiable owner of objects like trading cards, but on the other hand, anyone can make a digital copy of the object without having to be the verifiable owner. The transaction dimension also changes because transactions become public due to the nature of the blockchain and because money is no longer exchanged for goods, but money, in the form of cryptocurrencies, for certificates of authenticity without receiving a physical or digital good that would not be freely available. Thus, the governance dimension also changes, as ownership claims can be acquired and transferred via the blockchain. In addition, it changes how the artists or creators of the object are remunerated, because not only does the seller receive the sale price, minus marketplace commissions and blockchain fees, but also with each resale, the original creator of the object receives a royalty in the form of a fixed percentage of the sale price (Popescu, 2021).
Summary of Chapters
1 Introduction: This chapter introduces the impact of disruptive technologies on business models and establishes the purpose of the research as an analysis of IS development and emerging digital business opportunities.
2 Information Systems: This chapter provides fundamental definitions of IS, discusses its historical evolution as a discipline, evaluates the strategic and soft benefits of implementation, and outlines current technology trends.
3 Business Models: This chapter defines the core concept of business models and analyzes how emerging ICT trends, specifically NFTs and Generative AI, necessitate a reconfiguration of outputs, activities, and governance.
4 Conclusion: This chapter synthesizes the research findings, highlighting the disruptive potential of new technologies and emphasizing the need for adaptable IS strategies to navigate future market risks and opportunities.
Keywords
Information Systems, Business Models, Information Communication Technology, Innovation, Disruptive Technologies, Gartner Hype Cycle, Generative AI, NFTs, Digital Transformation, Value Creation, Governance, Strategic Advantage, Composable Applications, Blockchain, Data Analytics.
Frequently Asked Questions
What is the fundamental focus of this research paper?
The paper examines the intersection of Information Systems and modern business models, focusing on how disruptive technologies force companies to adapt their value creation strategies.
What are the primary themes discussed in the work?
The work covers the evolution of IS, the measurement of IS benefits, emerging technology trends (like AI and blockchain), and the reconfiguration of business models in the digital age.
What is the main objective of this study?
The objective is to provide an overview of IS development and to analyze how emerging technologies can be leveraged to create new, innovative business models.
Which scientific methodology is applied?
The paper employs a comprehensive literature review and theoretical analysis, utilizing existing frameworks such as Haftor's dimensions of business models and the Gartner Hype Cycle.
What is covered in the main body of the text?
The main body covers the definition and development of IS, the categorization of its benefits (hard vs. soft), and a deep dive into how digital trends enable new business model configurations.
Which keywords characterize this paper?
Key terms include Information Systems, Business Models, Innovation, Disruptive Technologies, Generative AI, NFTs, and Digital Transformation.
How do NFTs change traditional business governance?
NFTs alter governance by enabling public, blockchain-based ownership transfers and facilitating automated royalty payments to creators upon resale, bypassing traditional intermediaries.
What role does Generative AI play in modern business model innovation?
Generative AI allows for the automation of complex processes, the creation of entirely new products like AI-generated designs, and the hyper-personalization of customer experiences, which fosters loyalty.
- Quote paper
- Jan Harder (Author), 2021, The development of Information Systems and emerging business models, Munich, GRIN Verlag, https://www.grin.com/document/1160868
