Today, companies have to change faster and more frequently than ever before in order to withstand increasing competition and thus secure their own existence and the continued existence of the company.
The reason for the fundamentally unstatic situation of every company quickly becomes clear when looking at our economic system; a company does not act in isolation on the market but in interaction with the corporate environment. The corporate environment, in turn, consists of various components with changing interests, and is thus naturally subject to dynamic processes of change that influence the company and its actions. A current example of this can be found in the automotive industry; due to the increased environmental awareness of consumers, manufacturers are investing far more in the development of low-consumption and low-emission alternative solutions than they did 10 years ago.
These dynamic developments are both a risk and an opportunity for a company to assert itself on the market and to consolidate and expand its own position. However, the challenges and necessary changes must be recognised and accepted, concepts and strategies must be developed and implemented in order to position the company successfully in the long term. For such fundamental strategic changes, a separate field of expertise has developed over the years: Change management.
Inhaltsverzeichnis (Table of Contents)
- Companies in transition...
- Definition of change management.
- Objectives of change management.......
- Initiation of change management.
- Instruments and methods of change management…....
- Instruments for shaping change...........
- Resistance..
- Individual resistance...
- Organisational resistance.....
- Instruments for managing resistance..
- Charter of change management......
- Lewin's 3-stage model
- Survey feedback method (data feedback approach)...
- Practical example: Reorganization of an online trade......
- Recording of the actual state.
- Objectives of change.
- Definition of the roadmap for action......
- Process interpretation .……………………..\n
- Outlook...
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This work examines the concept of change management in the context of modern business dynamics, exploring its necessity, objectives, and practical applications. It focuses on how companies can navigate and manage change effectively to achieve sustainable growth and success.
- The changing landscape of business and the increasing need for adaptation.
- Defining and understanding change management within the context of organizational evolution.
- Identifying and addressing resistance to change, both individual and organizational.
- Exploring various instruments and methods for successful change management.
- Practical examples and case studies showcasing real-world implementation of change management concepts.
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: Companies in transition This chapter sets the stage by outlining the dynamic environment in which modern companies operate. It highlights the factors driving change, including technological advancements, competition, and globalization, and emphasizes the critical role of change management in ensuring organizational survival and growth.
- Chapter 1.1: Definition of change management This section provides a concise definition of change management, emphasizing its strategic orientation and focus on influencing profound changes within a company, particularly those affecting corporate culture and organizational structures.
- Chapter 1.2: Objectives of change management This chapter explores the goals of change management, highlighting its focus on defining desired outcomes and facilitating organizational self-management and self-organization.
- Chapter 2: Instruments for shaping change This chapter delves into the various instruments and methods used to manage change effectively. It explores strategies for addressing resistance, including the development of charters, application of Lewin's 3-stage model, and the implementation of survey feedback methods.
- Chapter 3: Practical example: Reorganization of an online trade This chapter provides a real-world example of how change management principles can be applied in practice. It outlines the steps involved in reorganizing an online business, from initial assessment to implementation and process interpretation.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this work include change management, organizational change, resistance to change, strategic management, corporate culture, organizational development, innovation, and business transformation.
- Quote paper
- Oliver Schalk (Author), 2010, Change Management. Dealing With Resistance During Change Processes in Companies, Munich, GRIN Verlag, https://www.grin.com/document/1165933
