The Coachella Festival. An Opportunities and Threats Analysis

Term Paper , 2020 , 31 Pages , Grade: 1,3

Communications - Media Economics, Media Management

The Coachella festival is one of the most famous ones in the world attracting hundred thousands travellers from all over the world. Those travellers are primarily important for the economy in the desert and especially for the nearby cities. But with a lot of tourists there are also consequences regarding the nature as well as rising prices for locals. That is the reason why the opportunities and threats are analyzed in more detail. In the last chapter the influence of the climate change is identified.

Table of Contents

List of figures

1 Introduction

2. Coachella Valley Music and Arts Festival
2.1. Meaning and general facts
2.2. Historical background

3. Opportunities and threats analysis
3.1. Part of the SWOT analysis
3.2. Meaning of the opportunities and threats
3.3. Opportunities of Coachella’s tourism
3.4. Threats of Coachella’s tourism

5. Coachella – For our planet

6. Climate change in the Coachella Valley

7. Conclusion

List of references

• College: University of Applied Sciences Wernigerode
• Grade: 1,3
• Author: Talisa Gassmann (Author)
• Publication Year: 2020
• Pages: 31
• Catalog Number: V1167304
• ISBN (PDF): 9783346576606
• ISBN (Book): 9783346576613
• Language: English
• Tags: coachella, festival, opportunities, threats, analysis