This paper deals with the following questions: What are the challenges that the marketing manager poses as team leader in the market while embracing/ introducing a new product? What kind of marketing team drives them to defeat these difficulties?
Through this research, people who want to start a career as a marketing manager, or team leader, have been given the task of promoting a new product to the market. People know what they can do to help their team leader to market the new product. This research is limited to Karachi city, but it can be expanded to other cities of Pakistan.
The objective of any organization or business associations is to develop the business of the now and then, and because of which various methodologies are framed, make new thoughts, ideas and procedures. The assignment of promoting/market new products is to develop the business is likewise examined, the main obligation of this leader/ manager has a place with the marketing manager as a team leader. The team leader or marketing manager give these objectives to stay aware of the old business and market the new products to make more business for organizations and creates various techniques to arrive at this target. But as a manager/team leader puts his marketing force first.
This content analysis is an observational research method that is used to evaluate systematically the symbolic content of all forms of recorded communications. These communications can be analysed at many levels (image, word, roles, and so on), this manner making a domain of research opportunities.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- New Product Development
- Team leader
- Performance
- Challenges
- Success in Market
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This conceptual paper aims to explore the role of the marketing manager as a team leader in developing and launching new products. It examines the challenges and opportunities faced by marketing managers in this role, highlighting the importance of effective leadership, team building, and customer relationship management.
- The Importance of New Product Development in Business Growth
- The Role of the Marketing Manager as a Team Leader
- Key Challenges Faced by Marketing Managers in Introducing New Products
- The Impact of Effective Team Leadership on New Product Success
- The Critical Importance of Customer Satisfaction in New Product Marketing
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the concept of new product development and its significance for business success. It explores the challenges and opportunities associated with introducing new products into the market and emphasizes the crucial role of the marketing manager.
- New Product Development: This chapter dives deeper into the processes and strategies involved in new product development. It outlines key phases of product development, from initial planning to successful market launch.
- Team Leader: This chapter focuses on the essential leadership qualities of a marketing manager. It highlights the importance of building trust, fostering a positive work environment, and motivating team members to achieve goals.
- Performance: This chapter examines the key performance indicators for marketing managers and discusses the role of effective marketing strategies, budget allocation, and performance analysis in driving new product success.
- Challenges: This chapter explores the various challenges faced by marketing managers in launching new products, including competition, customer acquisition, and overcoming resistance to change.
- Success in Market: This chapter investigates factors that contribute to the success of new product launches, emphasizing the importance of customer satisfaction, strategic marketing initiatives, and maintaining strong internal and external relationships.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this paper include: new products, team leader, performance, challenges in market, success, customer relationship management, marketing strategies, product development, and leadership.
- Quote paper
- Syed Salman Qadri (Author), 2022, Marketing Manager as a Team Leader and New Product Marketing, Munich, GRIN Verlag, https://www.grin.com/document/1169551
