This study focuses on the challenges and opportunities from the customer's perspective on how a national company can gain the trust of customers and persuade them to purchase a newly launched and introduced product. A mix methodology is used, a survey questionnaire for the quantitative and semi-structured interviews are collected from the local market of Karachi, Pakistan. Findings of this study will be beneficial for the local companies who intent to launch new products, third party will be main stakeholder, however, this study can be useful for the individuals as customer.
It is observed that enterprises face certain challenges in introducing and launching any new product in any market. Challenges are triggered by competitors, environment, and are provoked from unexpected sources.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Company Profile
- Problem Statement
- Scope of the Study
- Significance of the Study
- Objective of the Study
- Research Questions
- Literature Review
- Methodology
- Data Analysis
- Findings& Discussion
- Conclusion
- Implications & Recommendations
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study investigates the challenges and opportunities associated with introducing a new bath soap product in the Pakistani market, specifically in Karachi. It aims to understand consumer perceptions and acceptance of a new bath soap from a national company, focusing on key factors influencing purchase decisions and market penetration.
- Consumer perception and acceptance of new bath soap products
- Challenges and opportunities for national companies launching new products
- The role of marketing strategies and promotional platforms in launching new bath soap
- The competitive landscape of the bath soap market in Karachi
- The importance of understanding consumer preferences and market dynamics
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter provides a broad overview of new product development strategies and their importance in today's competitive market. It introduces the study's focus on understanding consumer perceptions and challenges faced by national companies launching new products. The specific context of the study, focusing on the Karachi market and the bath soap category, is highlighted.
- Literature Review: This chapter will delve into existing research on new product development, consumer behavior, and marketing strategies. It will explore key concepts and frameworks relevant to the study's objectives, drawing insights from previous research on the bath soap market and consumer acceptance of new products.
- Methodology: This chapter will outline the research design and methods employed in the study. It will describe the data collection techniques, including surveys and semi-structured interviews, and the sampling strategy used to gather information from consumers and retailers in Karachi. The chapter will also discuss the data analysis techniques used to interpret the findings.
- Data Analysis: This chapter will present the analysis of data collected from the surveys and interviews. It will explore patterns and trends in consumer preferences, attitudes towards the new bath soap, and factors influencing purchase decisions. The chapter will also analyze the perceptions and experiences of retailers regarding the new product launch.
- Findings& Discussion: This chapter will discuss the key findings from the data analysis. It will explore the challenges and opportunities identified in the research, including consumer preferences, competitive landscape, and effective marketing strategies. The chapter will also present insights on how national companies can leverage these findings to improve their chances of success in launching a new bath soap product.
Schlüsselwörter (Keywords)
The primary focus of this study centers around the concepts of new product development, market challenges and opportunities, consumer behavior, bath soap products, and the competitive landscape within the Karachi market. It explores the influence of consumer preferences, marketing strategies, and promotional platforms on the success of introducing a new bath soap product by national companies. The study's findings will be beneficial for companies seeking to navigate the complexities of new product launches and gain a deeper understanding of the consumer market in Karachi.
- Quote paper
- Syed Salman Qadri (Author), 2022, New Product Development and its Challenges and Opportunities. A Study in Karachi, Pakistan, Munich, GRIN Verlag, https://www.grin.com/document/1172140
