Nowadays the movement of a company abroad has become a very complex question. A business organization has to understand that the international environment has changed in the past twenty years. Today the global economy operates all around the world. There opened new, interesting markets e.g. China or Russia. The figure of international companies has risen faster as originally expected. Kotler et al (2001) argue many other industries as well as the global financial system have become more difficult to understand. According to Valdez (2000), in 1999 Deutsche Bank was ranked number one of the world’s largest banks by assets with $865bn. Today its ranked number 6, but only number 23 according to profitability. It can be said that Deutsche is an investment Bank which deals with the needs of high net worth individuals e.g. deposits, loans and investment advice. Furthermore it is one of Europe’s most powerful and successful banks. However, in 2003 Deutsche Bank has threatened to move from Germany to the United Kingdom (UK).
In 2003 The Sunday Times reported that plans exist to move from Germany either to Switzerland, USA or UK because of Germany’s anti-business culture and the complicated impractical laws. (online) Some of the international experienced managers would support the concept. An added reason given by a manager from Frankfurt (Main) headquarter is the poor performance of German companies which sounds like an excuse to move abroad. Rapid decisions are very difficult just as to be flexible. It seems that Deutsche’s manager wanted to benefit through a relocation to New York or a huge merger with a Swiss bank e.g. Credit Suisse. The BBC (online, 2003) observed one day later that Deutsche Bank has indicated the movement. (online) Although the bank has become globally it is a historically grown company with its origin in Germany.
Inhaltsverzeichnis (Table of Contents)
- Movement of Companies
- Factors Influencing a Company Decision to Move Abroad
- Deutsche Bank's Global Performance
- Deutsche Bank's Global Strategy
- Comparison of Germany and the UK
- Deutsche Bank's Services and Success
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay aims to analyze the complex decision of whether or not a company should expand internationally by examining Deutsche Bank's move from Germany to the UK. It explores the various factors influencing this decision, including economic, political, and cultural considerations. The essay also analyzes the company's global performance, highlighting its strategies and key business operations.
- Internationalization of businesses
- Factors influencing international expansion
- Deutsche Bank's global performance and strategy
- Economic and cultural differences between Germany and the UK
- The role of the global financial market
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter introduces the complex topic of international business expansion and how Deutsche Bank's potential move to the UK illustrates the challenges involved. It establishes the historical background of the bank and its growing presence in the global financial market. The second chapter focuses on factors influencing a company's decision to expand internationally. It discusses the potential benefits and drawbacks, exploring arguments for and against globalization. The third chapter delves into Deutsche Bank's global performance, outlining its development and strategic expansion. It discusses the bank's key global activities and how its management team has adapted to the international market. The fourth chapter compares the economic and cultural landscapes of Germany and the UK, highlighting the differences in their financial systems and workforce. It explores how these variations might affect a company's operations and strategic choices. The fifth chapter analyzes Deutsche Bank's services and success, focusing on its diverse offerings and commitment to customer satisfaction. It examines the company's core business areas and its strategies for maintaining a competitive edge in the rapidly evolving financial sector.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this essay include international business management, global expansion, Deutsche Bank, financial services, global financial market, economic comparison, Germany, United Kingdom, cultural differences, company strategy, and global performance. The essay examines the complex factors influencing companies to move abroad, analyzes Deutsche Bank's historical development and global expansion strategies, and compares the economic and cultural landscapes of Germany and the UK.
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- Christian Berger (Autor:in), 2008, Movement of companies. A case study: Deutsche Bank, München, GRIN Verlag, https://www.grin.com/document/118133
