Strategic Management Audit Report for Amazon (2020)

Abstract or Introduction

A strategic audit is an in-depth review to determine whether a company is meeting its organizational objectives in the most efficient way. Additionally, it examines whether the company is utilizing its resources fully. A successful strategic audit is beneficial to any company. It assesses various aspects of a business and evaluates and determines the most appropriate direction for the company to move toward in achieving its goals.

The purpose of this research is to examine Amazon’s worldwide position, as well as how its present business plan compares to its rivals and fits within the company's global outlook. The research was done utilizing financial data and public information from the company's website to see where they shine and where they fall short. To better analyze Amazon.com and identify areas for development, graphs and comparative studies were created. The charts and tables that support the data are included in the following report. According to the findings of the data analysis, Amazon is a very successful company that continues to be a dominant competitor in the online retail market. The researcher applied the most known tools in strategic management to assess the company’s competitive strategy.