It is known that established organisations have to act entrepreneurial in order to remain competitive, especially in the long term. Corporate entrepreneurship offers the opportunity for organisations to maintain this dynamism and realise new business models. Although there are numerous studies on this topic, a general overview is still not available as most authors refer to only parts of corporate entrepreneurship. Thus, the aim of this thesis was to offer a holistic summary of the concept and deepen readers’ understanding by consolidating a multitude of individual perspectives. A literature review was applied for this author to gather information from the most relevant sources. Based on this review, the subject of corporate entrepreneurship can be divided into four categories of related factors: strategy and management, organisational structure; environment; and finances. However, all of these factors are connected, and the comprehensive review of existing literature suggests that corporate entrepreneurship should be achieved through a holistic approach.
Es ist bekannt, dass etablierte Unternehmen fortlaufend unternehmerisch agieren müssen, um langfristig wettbewerbsfähig zu bleiben. Corporate Entrepreneurship bietet die Chance, diese Dynamik zu erhalten und neue Geschäftsmodelle zu realisieren. Obwohl es zu diesem Thema zahlreiche Literaturen gibt, fehlt noch ein allgemeiner Überblick, da sich die meisten Autoren lediglich auf Teilaspekte beziehen. Ziel der Arbeit war es daher, einen ganzheitlichen Überblick von Corporate Entrepreneurship zu bieten und durch die Zusammenführung der Vielzahl von Einzelaspekten das Wissen zu vertiefen. Dabei wird die Forschungsmethode der Literaturrecherche angewandt, um die Informationen aus relevanten Quellen zusammen zu führen. Die Studie hat gezeigt, dass das Thema wie folgt unterteilt werden kann: Strategie und Management, Organisationsstruktur, Umweltfaktoren und finanzielle Faktoren. Die Inhalte sind jedoch miteinander verbunden und legen nahe, dass Corporate Entrepreneurship aus einem ganzheitlichen Ansatz heraus erreicht werden sollte.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 1.1 Motivation
- 1.1.1 Research Gap
- 1.1.2 Personal Motivation
- 1.2 Aim of Research Study
- 1.3 Methodology
- 1.4 Thesis Structure
- 2. Theoretical Foundation
- 2.1 Definition of Terms
- 2.1.1 Innovation
- 2.1.2 Entrepreneurship
- 2.1.3 Corporate Entrepreneurship
- 2.2 The Struggle of Implementing Corporate Entrepreneurship
- 3. Themes Related to Corporate Entrepreneurship
- 3.1 Environmental Factors
- 3.1.1 Environmental Scanning
- 3.1.2 Characteristics of Environments
- 3.1.3 Other Environmental Aspects
- 3.2 Strategy and Management
- 3.2.1 Organisational Types
- 3.2.2 Strategy Development
- 3.2.3 Responsibilities of Management
- 3.3 Organisational Structure
- 3.3.1 Hierarchy and Structure
- 3.3.2 Routines and Processes
- 3.3.3 Control System
- 3.3.4 Reward System
- 3.3.5 Corporate Culture
- 3.4 Financial Factors
- 3.4.1 Financial Performance
- 3.4.2 Ownership Systems
- 4. Closing Chapter
- 4.1 Summary
- 4.2 Conclusion
- 4.3 Limitations and Recommendations for Future Research
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The objective of this thesis is to provide a holistic overview of corporate entrepreneurship by consolidating various perspectives from existing literature. The study aims to deepen understanding of the concept by reviewing key factors and their interconnections.
- The definition and multifaceted nature of corporate entrepreneurship.
- The interplay between environmental factors, strategy and management, and organizational structure in fostering corporate entrepreneurship.
- The role of financial factors in supporting corporate entrepreneurial activities.
- The challenges of implementing corporate entrepreneurship within established organizations.
- A holistic approach to achieving successful corporate entrepreneurship.
Zusammenfassung der Kapitel (Chapter Summaries)
1. Introduction: This chapter sets the stage for the thesis, establishing the research gap concerning a holistic understanding of corporate entrepreneurship. It outlines the thesis's aim—to provide a comprehensive overview—and details the methodology employed (literature review). The chapter also presents the structure of the thesis, providing a roadmap for the reader.
2. Theoretical Foundation: This chapter lays the groundwork by defining key terms: innovation, entrepreneurship, and corporate entrepreneurship itself. It differentiates between these concepts and explores the existing literature surrounding the challenges inherent in establishing and sustaining corporate entrepreneurial initiatives within established organizational structures. The chapter provides a conceptual framework for the subsequent analysis of the themes.
3. Themes Related to Corporate Entrepreneurship: This chapter delves into the core themes related to corporate entrepreneurship, exploring them through four main lenses: environmental factors, strategy and management, organizational structure, and financial factors. Each section analyzes specific aspects, such as environmental scanning, strategy development processes, organizational hierarchies, control systems, reward systems, corporate culture, financial performance, and ownership structures. The chapter emphasizes the interconnectedness of these factors, suggesting that successful corporate entrepreneurship requires a holistic approach.
Schlüsselwörter (Keywords)
Corporate Entrepreneurship, Innovation, Entrepreneurship, Strategy, Management, Organizational Structure, Environmental Factors, Financial Factors, Holistic Approach, Competitive Advantage, Business Models.
Frequently Asked Questions: Comprehensive Language Preview on Corporate Entrepreneurship
What is the purpose of this document?
This document provides a comprehensive preview of a thesis on corporate entrepreneurship. It includes a table of contents, objectives and key themes, chapter summaries, and keywords, offering a structured overview of the research.
What are the main objectives of the research?
The research aims to provide a holistic overview of corporate entrepreneurship by consolidating various perspectives from existing literature. It seeks to deepen understanding of the concept by reviewing key factors and their interconnections, including the definition and multifaceted nature of corporate entrepreneurship, the interplay between environmental factors, strategy and management, and organizational structure in fostering corporate entrepreneurship, the role of financial factors, the challenges of implementation, and a holistic approach to success.
What are the key themes explored in the thesis?
The thesis explores four main themes related to corporate entrepreneurship: environmental factors (including environmental scanning and characteristics of environments), strategy and management (including organizational types, strategy development, and management responsibilities), organizational structure (including hierarchy, routines, processes, control systems, reward systems, and corporate culture), and financial factors (including financial performance and ownership systems).
How is the thesis structured?
The thesis is structured into four chapters: an introduction outlining the research gap, aim, methodology, and structure; a theoretical foundation defining key terms and exploring challenges; a core chapter analyzing the four key themes; and a closing chapter summarizing the findings, drawing conclusions, and offering recommendations for future research.
What are the key terms defined in the thesis?
The thesis defines key terms such as innovation, entrepreneurship, and corporate entrepreneurship, differentiating between these concepts and establishing a clear understanding for the subsequent analysis.
What methodology is used in this research?
The research employs a literature review methodology to consolidate various perspectives and provide a comprehensive overview of corporate entrepreneurship.
What are the challenges of implementing corporate entrepreneurship highlighted in the thesis?
The thesis explores the inherent challenges of establishing and sustaining corporate entrepreneurial initiatives within established organizational structures, emphasizing the need for a holistic approach considering various interconnected factors.
What is the overall approach to understanding corporate entrepreneurship in this thesis?
The thesis adopts a holistic approach, emphasizing the interconnectedness of environmental, strategic, organizational, and financial factors in achieving successful corporate entrepreneurship.
What keywords are associated with this research?
Keywords associated with this research include: Corporate Entrepreneurship, Innovation, Entrepreneurship, Strategy, Management, Organizational Structure, Environmental Factors, Financial Factors, Holistic Approach, Competitive Advantage, and Business Models.
What are the limitations and recommendations for future research?
The limitations and recommendations for future research are discussed in the concluding chapter of the thesis, which may include suggestions for further investigation based on the findings and insights gained.
- Quote paper
- Claudia Gabriel (Author), 2020, Corporate Entrepreneurship. What we know so far, Munich, GRIN Verlag, https://www.grin.com/document/1185726
