This study tries to determine reasons for the shift of urban Indian youth shopping orientation from physical stores to
online stores and the impact of various factors on customer satisfaction and loyalty. It also compares factors affecting online consumer buying behaviour of differently oriented shoppers and is supposed to identify the usage of mobile shopping application and its attractiveness amongst urban Indian youth.
E-tailing in India is growing at a rapid pace and need of study arises for the E-tailers to provide better improved service quality to the customers. As it is a newer concept, customers are still unaware as to what their expectations are- What more they can expect from the E-tailer still depends on the orientation of the shopper. E-tailing industry in India has witnessed many changes in a short span of time along with many opportunities as well as challenges.
Inhaltsverzeichnis (Table of Contents)
- CHAPTER-1 INTRODUCTION
- Introduction to the Study
- E-tailing climate in India: An outlook Into Indian Scenario
- E-commerce Category
- E-commerce in India
- Market Place Model & FDI in E-commerce
- E-tailing Seller
- Digital Consumer Base
- Mode of Payments
- Demographic Landscape
- Product Categories in E-tailing
- Internet Penetration in India
- Composition of Internet Subscription
- Demographics of Internet Subscribers
- M-commerce
- Wireless Subscribers
- Challenges Faced by E-tailers in India
- Fake Products/ Duplicity
- Privacy & Security
- Customer Loyalty & Satisfaction
- Other Challenges
- Opportunities for E-commerce Giants
- FDI & Angel Investors
- Physical Infrastructure & Logistics in E-commerce
- Organized Retail Looking Forward to E-tailing
- Online Buying Behaviour
- Shopping Orientation
- Reasons for Shift to Online Store
- Factors Affecting Online Buying
- Customer Satisfaction & Loyalty
- Urban Indian Youth
- Physical V/S Online Stores
- Mobile Shopping Application
- Current major studies and its shortcomings
- Need & Significance of Study
- Benefit of Study
- Objectives of the Study
- Scope of the Study
- Limitations of the Study
- Conclusion
- Chapter 2: Review of Literature
- Introduction
- Framework of Review of Literature
- E-commerce
- Consumer online buying behaviour
- Factors affecting online buying behaviour
- Repurchase Intention, customer Satisfaction and Loyalty
- Overview
- Research Gap
- Chapter 3: Research Methodology
- Introduction
- Research Methodology
- Research Design
- Objectives of the Study
- Conceptual Framework
- Variables of Study
- Hypothesis of the Study
- Methods & Tools of Data Collection
- Data Analysis: Statistical Methods & Tools
- Conclusion of Research Methodology
- CHAPTER- 4 DATA ANALYSIS AND INTERPRETATION
- CHAPTER- 5 FINDINGS RECOMMENDATIONS AND SUGGESTIONS, CONCLUSION AND LIMITATIONS
- REFERENCES
- ANNEXURE
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This dissertation examines the impact of online marketing on e-commerce in India. The study seeks to understand the key factors influencing online buying behavior in the Indian context, analyze the challenges and opportunities facing e-commerce giants, and explore the role of online marketing in shaping consumer perceptions and loyalty.
- The evolving landscape of e-commerce in India and the role of online marketing in driving growth.
- Factors influencing consumer behavior and decision-making processes in online purchasing.
- The impact of online marketing strategies on customer satisfaction, loyalty, and repurchase intentions.
- The challenges and opportunities presented by the Indian e-commerce market, including issues related to logistics, infrastructure, and regulatory frameworks.
- The potential of mobile commerce and its influence on consumer shopping patterns.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1 provides an overview of the Indian e-commerce landscape, highlighting the growth of online retail, the digital consumer base, and the challenges and opportunities facing e-tailers. It explores the factors influencing online buying behavior, including shopping orientation, reasons for shifting to online stores, and factors affecting online buying decisions.
Chapter 2 delves into the existing literature on e-commerce, consumer online buying behavior, and the factors influencing such behavior. This chapter provides a comprehensive framework for understanding the research topic and identifies key research gaps.
Chapter 3 outlines the research methodology employed in the study, including the research design, objectives, conceptual framework, variables, hypothesis, data collection methods, and data analysis techniques.
Chapter 4 presents a detailed analysis of the collected data, interpreting the findings and providing insights into the impact of online marketing on e-commerce in India.
Chapter 5 summarizes the key findings of the study and draws conclusions about the impact of online marketing on e-commerce in India. It also provides recommendations and suggestions for e-commerce businesses and policymakers, addressing the challenges and opportunities identified in the research.
Schlüsselwörter (Keywords)
The dissertation focuses on the impact of online marketing on e-commerce in India. Key topics include e-commerce, online marketing, consumer behavior, digital marketing strategies, customer satisfaction, loyalty, repurchase intention, e-tailing, online shopping, mobile commerce, and the Indian e-commerce landscape.
- Quote paper
- Saumya Mishra (Author), 2022, E-tailing in India. Customer satisfaction and online consumer buying behaviour, Munich, GRIN Verlag, https://www.grin.com/document/1188229
