The critical study of food retailers versus wholesalers. Opportunities of digitization in the international market


Master's Thesis, 2019

206 Pages, Grade: 1.3


Abstract or Introduction

Various companies are working to manage digitization and its effects, and it is essential that they find the right way of thinking about this. However, many do not understand even the most basic steps of the process, which leads to development problems. To drive development, it is necessary to change one’s way of approaching this issue.

The aim of this research was to identify the weaknesses, strengths, dangers, and trends in the market and those measures, potentials, and steps to changing one’s way of thinking to advance digitization in Germany. With this in mind, the following research question was posed: to what extent do the weaknesses, strengths, dangers, fears, potentials and trends in backward digitization in Germany depend on one another? To answer the research question, personal interviews were conducted, alongside original research and interviews with renowned companies. The interviewees were divided into three groups: manufacturers, wholesalers, and food retailers. The interview partners were sought from throughout Germany. Each group had an adapted questionnaire. The questions were divided into three categories: weaknesses; potential dangers, fears; and potentials, strengths and trends.

Problems were clearly identified in all three categories that can be traced back to the greatest weakness in Germany at the moment: mindset. All three groups are evidently influenced by this weakness, with progress in digitization increasingly falling behind.

On this basis, the findings of this study indicate that it is advisable to hire younger employees, purchase entire teams, support start-up promotions in the company, and renew the own views of the entire topic. Further research could consider renewal of the own views of the individual components.

Details

Title
The critical study of food retailers versus wholesalers. Opportunities of digitization in the international market
College
Fresenius University of Applied Sciences Köln
Course
The critical study of food retailers vs. wholesalers
Grade
1.3
Author
Year
2019
Pages
206
Catalog Number
V1191043
ISBN (Book)
9783346655936
Language
English
Keywords
critical study, food retailers vs. wholesalers, wholesalers, food retailers, opportunities of digitization, opportunities of digitization in the international market, Strong food retailers, Suppliers and manufacturers, Food retail trends, trends, International digitization, Analysis from the Cartel Office of the food retailers, wholesalers weaknesses, retailer weaknesses, Fears and potential dangers for food wholesalers and retailers, potentials for the food market, Strengths for the food market, trends for the food market, German food retail in the future, digital understanding, Lambertz, Mars, Mars interview, Analysis from the Cartel Office, Food wholesalers and retailer weaknesses, Schwartauer Werke, e-commerce, business development, Projektmanagement, Import, Export, sales, digitalisierung, digital transformation, data management, data analyst, B2B, FMCG, fast moving consumer goods, REWE, Großhandel, Einzelhandel, Edeka, digital opportunity, digital innovation, german retailers
Quote paper
Oleg Korob (Author), 2019, The critical study of food retailers versus wholesalers. Opportunities of digitization in the international market, Munich, GRIN Verlag, https://www.grin.com/document/1191043

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