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Business Model Revolution. Neue Geschäftsmodelle durch den Einsatz von TRIZ

Title: Business Model Revolution. Neue Geschäftsmodelle durch den Einsatz von TRIZ

Master's Thesis , 2021 , 209 Pages , Grade: 1,0

Autor:in: Luisa Wagner (Author)

Business economics - Company formation, Business Plans
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Summary Excerpt Details

In dieser Arbeit wird auf Basis von Literaturrecherche in Kombination mit Erkenntnissen aus Experteninterviews untersucht, inwiefern sich die TRIZ für eine Anwendung im Kontext der Geschäftsmodellinnovation eignet. Besonders in der Ideengenerierung neuer Geschäftsmodelle sind Kreativitätsmethoden von großer Bedeutung. Heute oft verwendete Methoden, wie zum Beispiel klassisches Brainstorming, unterstützen dabei den Trial-and-Error-Gedanken. Dieser klassische Weg, durch Versuch und Irrtum zu neuen Ideen für innovative Geschäftsmodelle zu gelangen, ist jedoch nicht mehr zeitgemäß und weist zu wenig Systematik auf. In Zeiten zunehmender Komplexität und Unvorhersehbarkeit führen Methoden wie diese den Problemlöser selbst an seine Auffassungsgrenzen. Aufgrund bestehender Denkblockaden fällt es vielen Menschen darüber hinaus schwer, komplett neue oder kreative Ideen zu erlangen. Es bedarf daher neuer Wege, um kreative und innovative Ideen zu generieren. Im Rahmen der Masterarbeit wird untersucht, wie eine Anwendung der TRIZ-Werkzeuge für die Ideengenerierung neuer Geschäftsmodelle gestaltet werden kann und wie vor allem die TRIZ-Trends dazu genutzt werden können, radikale und neue Ideen zu generieren.

Excerpt


Inhaltsverzeichnis (Table of Contents)

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

Zusammenfassung der Kapitel (Chapter Summaries)

Schlüsselwörter (Keywords)

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Details

Title
Business Model Revolution. Neue Geschäftsmodelle durch den Einsatz von TRIZ
College
University of Applied Sciences Aalen
Grade
1,0
Author
Luisa Wagner (Author)
Publication Year
2021
Pages
209
Catalog Number
V1191117
ISBN (PDF)
9783346679819
ISBN (Book)
9783346679826
Language
German
Tags
Business Model TRIZ Kreativität Geschäftsmodelle Trends Business Ideation Methodik Workshop Ideengenerierung Design Thinking Lean Startup Business Model Canvas Business Model Innovation Innovation
Product Safety
GRIN Publishing GmbH
Quote paper
Luisa Wagner (Author), 2021, Business Model Revolution. Neue Geschäftsmodelle durch den Einsatz von TRIZ, Munich, GRIN Verlag, https://www.grin.com/document/1191117
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