The purpose of this research is to determine if and how the Corona pandemic affects music streaming consumption. To do this, the following research question is posed: How does the Coronavirus affect the use of music streaming services?
To answer the research question, music streaming consumption was studied and evaluated using recent figures from Finland and America as examples. Hypotheses were made and investigated as to what could be possible reasons for the decline in consumption. In the further course, figures from the largest and best-known music streaming service "Spotify" are evaluated to gain further insights. Finally, a quantitative survey on music streaming consumption before and after the outbreak of the Corona pandemic is conducted.
Inhaltsverzeichnis (Table of Contents)
- ABSTRACT
- INTRODUCTION
- COVID-19 PANDEMIC
- HOW PEOPLE'S LIVES ARE AFFECTED
- ONLINE SERVICES - MORE IN DEMAND THAN EVER
- MUSIC STREAMING
- MUSIC STREAMING CONSUMPTION: USING THE EXAMPLE OF CURRENT FIGURES FROM FINLAND AND AMERICA
- USA
- Finland
- POSSIBLE EXPLANATIONS/REASONS FOR NOT LISTENING
- Lockdowns
- Podcasts
- MUSIC STREAMING CONSUMPTION: USING THE EXAMPLE OF CURRENT FIGURES FROM FINLAND AND AMERICA
- FACTS AND FIGURES
- STUDY DESIGN
- CONCLUSION AND POSSIBLE SOLUTIONS
- BIBLIOGRAPHY
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research explores the impact of the COVID-19 pandemic on music streaming consumption. It investigates if and how the pandemic affects user behavior by posing the research question: “How does the Corona virus affect the use of music streaming services?” The study acknowledges that other factors beyond the pandemic contribute to the observed trends.
- Music streaming consumption during the COVID-19 pandemic
- Impact of lockdowns and restrictions on streaming habits
- Influence of podcasts on music streaming usage
- Analysis of music streaming market trends in Finland and the US
- Evaluation of Spotify's performance and revenue during the pandemic
Zusammenfassung der Kapitel (Chapter Summaries)
- ABSTRACT: This chapter introduces the research question, outlining the study's objective to determine the impact of the Corona pandemic on music streaming consumption. It highlights the use of data from Finland and America to assess trends and investigates potential reasons for any observed decline in streaming usage.
- INTRODUCTION: This chapter provides context for the study by discussing the far-reaching impact of the COVID-19 pandemic on daily life and the economy. It highlights the paradoxical situation where streaming services have flourished due to increased time spent online, yet the music streaming market appears to be declining in the US. The chapter outlines the research approach, emphasizing the analysis of streaming data, market trends, and the influence of factors such as lockdowns, podcasts, and Spotify's performance.
- COVID-19 pandemic: This chapter details the origins and progression of the COVID-19 pandemic, including its declaration as a global health emergency and pandemic. It discusses the impact on people's lives, highlighting social distancing measures, hygiene recommendations, and widespread restrictions.
Schlüsselwörter (Keywords)
The research focuses on music streaming consumption, the COVID-19 pandemic, lockdowns, podcasts, market trends, streaming data analysis, Spotify performance, and revenue. It explores the relationship between these factors and their influence on music streaming usage behavior.
- Quote paper
- Virginia Schütze (Author), 2021, The impact of the Corona pandemic on music streaming service usage behavior, Munich, GRIN Verlag, https://www.grin.com/document/1191941
