Excerpt
Table of contents
List of Figures
1 Executive Summary (Virginia Schütze)
2 Business idea (Virginia Schütze & Marlon Decke-Cornill)
3 Explanation of terms (Virginia Schütze & Marlon Decke-Cornill)
3.1 Hemp (Marlon Decke-Cornill)
3.1.1 Historical background (Virginia Schütze)
3.1.2 CBD (Marlon Decke-Cornill)
3.1.3 Possible applications (Marlon Decke-Cornill)
4 Explanation of the business model
4.1 Business Model Canvas (Virginia Schütze)
4.2 Explanation (Marlon Decke-Cornill)
5 Analysis (Virginia Schütze)
5.1 Analysis of the target group
5.2 Trends
5.3 Porter's Five Force - analyzing a company's competitive environment
6 Marketing and Sales (Virginia Schütze & Marlon Decke-Cornill)
6.1 Product
6.2 Price
6.3 Place
6.4 Promotion
7 Company organization (Marlon Decke-Cornill)
8 Finance (Virginia Schütze & Marlon Decke-Cornill)
9 Considerations of opportunities and risks (SWOT-Analysis) (Virginia Schütze)
10 Concluding remark (Virginia Schütze & Marlon Decke-Cornill)
11 Bibliography
12 Appendix
- Quote paper
- Virginia Schütze (Author)Marlon Decke-Cornill (Author), 2022, Business Plan for the First CBD Restaurant in Germany. Effects and Potentials of the Hemp Plant, Munich, GRIN Verlag, https://www.grin.com/document/1191944
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