Business Creation Report for a fictitious Company

Table of Contents

I. Executive Summary

II. Company Overview
Introduction
Slogan/ Mantra
Mission Statement
History and Current Status
Markets and Products
Objectives

III. Products and Services
Features
Benefits
Proprietary Rights
Stage of Development

IV. Market and Industry Analysis
Industry Analysis
Marketplace analysis
Customer Analysis
Competitor Analysis

V. Marketing Plan
Introduction
Target Market Strategy
Product/ Service Strategy
Pricing Strategy
Distribution Strategy
Advertising and Promotion
Sales Strategy
Sales Forecasts

VI. Operations Plan
Introduction
Operations Strategy
Scope of Operations
Ongoing Operations

VII. Development Plan
Development Strategy

VIII. Management Plan
Company Organisation
Management Team

IX. Competitive Advantage
Sustainable Competitive Advantage

X. Financial Plan
Financial Projections
Key Assumptions
Sources and Uses of Funds
Business Risks

XI. Funding
Funding Requirements and Strategies

XII. Appendices

XIII. References