This paper is about the app Helpertation. An app that allows academic papers to be uploaded before submission so that others can check them for grammatical or linguistic errors for little money. Helpertation would be a great help to many, especially foreign students or those working in other languages. By having another real person check it, errors are uncovered that mechanical translators cannot find. Both parties benefit from the app, as a user gets help in checking their work and the helper can earn some money by taking the time. To stay in the customers' minds, Helpertation uses the slogan: Help with your Assignment. Ideally, this advertising message stays in the customer's mind for a longer period of time and prompts them to use the app. Our mission is to give everyone the opportunity to write an error-free thesis in a foreign language. The Helpertation principle is not yet very widespread. All the competitors that can be found are only represented as a website and not in the form of an app. The focus is that all examiners have to prove their language skills in order to guarantee the quality of the correction. A rating system is also planned so that others can immediately see whether the examiner is suitable.
Inhaltsverzeichnis (Table of Contents)
- I. Executive Summary
- II. Company Overview
- Introduction
- Slogan/Mantra
- III. Mission Statement
- History and Current Status
- Markets and Products
- Objectives
- Products and Services
- Features
- Benefits
- Proprietary Rights
- Stage of Development
- IV. Market and Industry Analysis
- Industry Analysis
- Marketplace analysis
- Customer Analysis
- Competitor Analysis
- V. Marketing Plan
- Introduction
- Target Market Strategy
- Product/Service Strategy
- Pricing Strategy
- Distribution Strategy
- Advertising and Promotion
- Sales Strategy
- Sales Forecasts
- VI. Operations Plan
- Introduction
- Operations Strategy
- Scope of Operations
- Ongoing Operations
- VII. Development Plan
- Development Strategy
- VIII. Management Plan
- Company Organisation
- Management Team
- IX. Competitive Advantage
- X. Sustainable Competitive Advantage
- Financial Plan
- Financial Projections
- Key Assumptions
- Sources and Uses of Funds
- Business Risks
- Financial Plan
- XI. Funding
- Funding Requirements and Strategies
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The primary objective of this business plan is to outline the development and launch of Helpertation, an app designed to facilitate the editing of academic papers by providing a platform for users to connect with professional proofreaders. The goal is to provide a convenient and affordable solution for users, particularly foreign students or individuals working in languages other than their native tongue, to receive expert assistance in identifying and correcting grammatical and linguistic errors in their academic work.
- Development and launch of a user-friendly app for academic paper editing
- Connecting users with professional proofreaders for affordable and efficient error correction
- Leveraging technology to provide a convenient and accessible solution for academic writing support
- Addressing the needs of foreign students and individuals working in other languages
- Exploring potential future features and functionalities for the app, such as plagiarism detection and community forums
Zusammenfassung der Kapitel (Chapter Summaries)
The executive summary provides an overview of Helpertation, highlighting its purpose, target audience, key features, and competitive advantage. It emphasizes the app's potential to assist users in producing error-free academic work and its revenue-generating model.
Chapter II focuses on the company overview, outlining its history, mission statement, products and services, and stage of development. It also introduces the Helpertation slogan: "Help with your Assignment."
Chapter III delves into the market and industry analysis, examining the target audience, competitive landscape, and potential market trends. It analyzes the existing solutions available and highlights the unique value proposition of Helpertation.
Chapter IV presents the marketing plan, outlining the target market strategy, product/service strategy, pricing strategy, distribution strategy, advertising and promotion efforts, sales strategy, and sales forecasts.
Chapter V focuses on the operations plan, outlining the operational strategy, scope of operations, and ongoing operational considerations.
Chapter VI explores the development plan, outlining the development strategy for the Helpertation app.
Chapter VII presents the management plan, outlining the company organization and management team responsible for overseeing the project.
Chapter VIII delves into the competitive advantage of Helpertation, emphasizing its unique features, benefits, and market position.
Chapter IX discusses the sustainable competitive advantage, outlining the company's financial plan, including financial projections, key assumptions, sources and uses of funds, and potential business risks.
Chapter X focuses on the funding requirements and strategies for the development and launch of Helpertation.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this business plan include academic paper editing, app development, language correction, proofreading services, online platform, target audience, market analysis, competitive advantage, marketing strategy, sales strategy, financial projections, and funding requirements. The plan also explores the potential for future features such as plagiarism detection and community forums.
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- Julia Schröder (Autor:in), 2021, Business Creation Report for a fictitious Company, München, GRIN Verlag, https://www.grin.com/document/1194412
