Over the last 15 years, the Internet industry has developed at the double. Hence, it is hardly surprising that the advancement of Internet caught up with the real estate industry.
Many critics have argued that the Internet is not incorporated yet into the daily business of the real estate industry. Moreover, these critics state that the potential is not exploited enough and many promises are unused. The analysis of the progress of two different countries in Europe may be valuable to provide a summary concerning the evolution of the digital environment in the real estate industry.
The purpose of this report is to present the advancement and progress of the online real estate markets in Germany and the United Kingdom. Furthermore, it is the aim to contrast the consistencies and disparities. Finally, the different approaches of Germany and the United Kingdom will be highlighted and evaluated. In order to secure an adequate methodology being used, a comparative case study is integrated and particular elements are shown and contrasted to form a picture of the situation of the online real estate market.
The results indicate the advancement of the German online real estate market. Although the online real estate industry was going fine over the last years, a definite lack of usability and information aspects is in plain view. Crucial website elements were left out all or part on certain online real estate homepages. Due to this characteristic the online advancement in Germany can be defined as underdeveloped. Moreover, the real estate market has stagnated over the last years regarding the price development. This fact is one of the reasons Internet and real estate is not attached the importance that it is intended to be. In comparison, the United Kingdom shows strongly more advancement in the last years and due to that the level of Internet connected to real estate industry is fairly high. Additionally, the prices of real estate increased over the last years and a market turnaround is not foreseen yet. Consequently, it is attached more value to the Internet technology and the development is very much supported by the real estate companies.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- General
- Objectives
- Preliminary Context
- Description of the German Territory and basic Characteristics
- The German Real Estate Market Situation and Development
- Market Situation
- Price and Transaction Development
- Internet Development and eCommerce
- Description of the United Kingdom Territory and basic Characteristics
- The United Kingdom Real Estate Market Situation and Development
- Market Situation
- Price and Transaction Development
- Internet Development and eCommerce
- Online Market Structure in Germany and United Kingdom
- Methodology
- Literature Review
- Internet as a Marketplace
- Online Real Estate Overview
- Online Real Estate in Germany
- Online Real Estate in United Kingdom
- Analysis of the development of online real estate industry in Germany
- Synopsis on progress of German online real estate market
- Market Development
- Market Leaders
- Review of real estate websites
- Web Design evaluation of real estate websites
- Analysis of the development of online real estate industry in United Kingdom
- Synopsis on progress of United Kingdom online real estate market
- Market Development
- Market Leaders
- Review of real estate websites
- Web Design evaluation of real estate websites
- Analytical comparison Germany - United Kingdom
- Comparison of procedural and technological backgrounds
- Explicit and implicit disparities of the German and United Kingdom functional real estate market
- Explicit and implicit disparities of the German and United Kingdom online real estate market
- Cultural Differences and Market Behaviour
- Comparison of real estate websites and projects
- Contrast of German and United Kingdom real estate websites regarding Market Development and Leadership
- Contrast of German and United Kingdom real estate websites regarding Web Design Evaluations
- Ecommerce Adoption and Implementation on the Real Estate Markets
- Advancement and Improvement
- Website Marketing
- Discussion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This project aims to review and contrast the approaches of Germany and the United Kingdom in the electronic real estate market. It analyzes the development of online real estate in both countries, comparing market structures, leading players, website design, and e-commerce adoption.
- Development of online real estate markets in Germany and the UK
- Comparison of market leaders and their strategies
- Analysis of website design and usability in both countries
- E-commerce adoption and implementation in the real estate sector
- Cultural influences on market behavior
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction sets the stage, outlining the project's objectives. The preliminary context section provides background information on the real estate markets of Germany and the UK, including market situations, price developments, and internet penetration. The methodology chapter describes the research approach. The literature review examines existing research on online real estate, specifically in Germany and the UK. Subsequent chapters delve into detailed analyses of the online real estate industries in Germany and the UK, covering market development, key players, website reviews, and web design evaluations. A comparative analysis then follows, contrasting the approaches and outcomes in both countries.
Schlüsselwörter (Keywords)
Electronic real estate, online real estate market, Germany, United Kingdom, market comparison, website design, e-commerce, market development, market leaders, cultural differences, online marketing.
- Quote paper
- Jan-Philip von Gottberg (Author), 2007, Electronic Real Estate in Europe, Munich, GRIN Verlag, https://www.grin.com/document/120082
