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Brand Audit Analysis for Volkswagen - The German Carmaker


Submitted Assignment, 2020

11 Pages, Grade: B+


Abstract or Introduction

In the present competitive business world, it is important for organisations to use the available ideas and strategies to achieve their goals financially. For this, companies all over the world conduct brand audit analysis which helps to know the current status of the company in the market. It manages to provide the strengths and weaknesses in order to build up strategies for the future. Following Toyota, Volkswagen is the second largest automaker in the world. This report will focus on the brand audit analysis which will evaluate the external and internal situation along with strategic and tactical recommendations for Volkswagen, the German automaker which is globally superior for its performance and innovation.

Details

Title
Brand Audit Analysis for Volkswagen - The German Carmaker
College
University of Northampton  (Amity Global Institute, Singapore)
Course
BA (Hons) Business Studies
Grade
B+
Author
Year
2020
Pages
11
Catalog Number
V1234490
ISBN (eBook)
9783346687128
Language
English
Notes
You have also attempted all the questions of the assignment, which is great. The references are and formatting of the paper are well done. You have taken the time to understand VW and its brand positioning. The POP and POD are well identified. The customer analysis is explained with relevant citations. The competitors’ brands have been correctly including electric cars brands. The SWOT is also well researched and cited. The challenges point out to key issues VW is facing, including its corporate brand image. The recommendations are clear and strategic.
Keywords
brand, audit, analysis, volkswagen, german, carmaker
Quote paper
MR PRASANNA VENKATESAN MEENAKSHISUNDARAM (Author), 2020, Brand Audit Analysis for Volkswagen - The German Carmaker, Munich, GRIN Verlag, https://www.grin.com/document/1234490

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