Abstract or Introduction
In the present competitive business world, it is important for organisations to use the available ideas and strategies to achieve their goals financially. For this, companies all over the world conduct brand audit analysis which helps to know the current status of the company in the market. It manages to provide the strengths and weaknesses in order to build up strategies for the future. Following Toyota, Volkswagen is the second largest automaker in the world. This report will focus on the brand audit analysis which will evaluate the external and internal situation along with strategic and tactical recommendations for Volkswagen, the German automaker which is globally superior for its performance and innovation.
- Quote paper
- MR PRASANNA VENKATESAN MEENAKSHISUNDARAM (Author), 2020, Brand Audit Analysis for Volkswagen - The German Carmaker, Munich, GRIN Verlag, https://www.grin.com/document/1234490