The review of the literature analyses many unique insights from academic literature. 1) The core factors upon which CSR effects should be measured. 2) The link of CSR to tangible business practises. 3) The kind of CSR activities that are more effective than others. 4) How CSR can be driven by commitment of internal staff and stakeholders. 5) How CSR can enhance employer brand value.
Inhaltsverzeichnis (Table of Contents)
- 1.0 Introduction
- 2.0 Review of Literature
- 2.1 Brand Image & Loyalty
- 2.2 Brand Marketing & Approaches
- 2.3 CSR Initiatives & Impacts
- 3.0 Recommendations for Further Research
- 3.1 CSR in Between Brand Reputation & Equity
- 3.2 Relationship Between Business Ethics & Brand Image
- 3.3 Types of CSR Initiatives
- 4.0 Recommendations for Brand Management Practice
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to explore the topic of building secondary brand associations through CSR by analyzing existing literature and providing relevant examples. The report will focus on the shortcomings and gaps in current resources and offer future-oriented suggestions and recommendations for the topic. This analysis is based on a review of current research related to brand image, brand marketing, and the role of CSR in building a positive brand image and customer loyalty.
- The impact of CSR on brand image and customer loyalty.
- The relationship between CSR initiatives and brand marketing strategies.
- The importance of transparency and ethical business practices in building a strong brand image.
- The role of CSR in achieving sustainable business growth.
- The potential benefits of integrating CSR into core business practices.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1 provides an introduction to the topic of building secondary brand associations through CSR, highlighting the importance of CSR initiatives in today's global market. Chapter 2 delves into the existing literature on brand image, brand marketing, and CSR. It analyzes the contributions of various authors and their insights on how CSR influences customer loyalty, brand perception, and overall business success. This chapter examines the link between CSR activities and sustainable business practices, focusing on the importance of a strong brand image and reputation.
Chapter 3 focuses on recommendations for future research, exploring key areas like the relationship between brand reputation, equity, and CSR initiatives, the connection between business ethics and brand image, and the diverse types of CSR initiatives. Chapter 4 concludes by providing actionable recommendations for brand management practices, offering practical insights on how organizations can leverage CSR to build stronger brands and foster sustainable growth.
Schlüsselwörter (Keywords)
The main focus of this report is on the interplay between corporate social responsibility (CSR) and brand management. Key areas of exploration include brand image, customer loyalty, brand marketing strategies, sustainable business practices, ethical business conduct, and the various types of CSR initiatives that contribute to positive brand associations.
- Quote paper
- MR PRASANNA VENKATESAN MEENAKSHISUNDARAM (Author), 2020, Building Secondary Brand Associations through Corporate Social Responsibility, Munich, GRIN Verlag, https://www.grin.com/document/1234491
