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Building Secondary Brand Associations through Corporate Social Responsibility


Submitted Assignment, 2020

11 Pages, Grade: A+


Abstract or Introduction

The review of the literature analyses many unique insights from academic literature. 1) The core factors upon which CSR effects should be measured. 2) The link of CSR to tangible business practises. 3) The kind of CSR activities that are more effective than others. 4) How CSR can be driven by commitment of internal staff and stakeholders. 5) How CSR can enhance employer brand value.

Details

Title
Building Secondary Brand Associations through Corporate Social Responsibility
College
University of Northampton  (Amity Global Institute, Singapore)
Course
BA (Hons) Business Studies
Grade
A+
Author
Year
2020
Pages
11
Catalog Number
V1234491
ISBN (eBook)
9783346679659
Language
English
Keywords
building, secondary, brand, associations, corporate, social, responsibility
Quote paper
MR PRASANNA VENKATESAN MEENAKSHISUNDARAM (Author), 2020, Building Secondary Brand Associations through Corporate Social Responsibility, Munich, GRIN Verlag, https://www.grin.com/document/1234491

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