Esports has grown and is growing with rapid speed worldwide, generating hype and interest for organisations and entrepreneurs to be a part of the industry. Easier access to technology, hardware, and high internet penetration has made that Kosovo is also a part of this interest. Many informal and a few formal esports organisations are present in Kosovo. Thus, this dissertation will get an understanding of organisational structures in esports organisations, see its change and focus on generating recommendations towards the Kosovar organisations.
One of the challenges this dissertation faced was the lack of literature review regarding esports organisations, especially from an internal perspective, since most of the current literature available gave a glimpse of issues from an external perspective.
Using a one-to-one interview research method and conducting those interviews with hand-picked top-notch experts from the industry, this dissertation aims to get results and recommendations that are very practical and applicable on all stages of the organisation, even in the founding stage. Experts were interviewed with a series of questions that focus around the organisational structure, the growth of the organisation, roles that are present and the different challenges they faced.
After a precise data analysis process and a generation of fascinating themes, results and findings of this dissertation show us the type of organisational structure that is present in esports organisations in its early stages; when it starts to change; what roles support the change; and who drives the productivity of the organisation. Concluding this dissertation with implications and recommendations that the researcher generates, gives this dissertation the practical shape of research that not only contributes to the esports industry but also serves as a guide for the leadership of an esports organisation to open discussions within the organisation regarding several factors when it comes to organisational structure and change.
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