The following article deals with the application of neuromarketing concerning real examples from Amazon.
For this purpose, the company, as well as the theory and origin of neuromarketing, were briefly introduced at the beginning.
Afterward, real examples were presented of how Amazon uses neuromarketing to continuously increase customer satisfaction and, at the same time, sales.
The main conclusion of the report is that the use of neuroscience technologies in companies has enormous potential.
The example of Amazon shows how much people are guided by emotions, feelings of security, and the masses. Neuromarketing is based precisely on these insights.
Nevertheless, both sides benefit from this approach. The customer experiences a better shopping journey and receives greater benefits, while the company can generate higher sales at the same time.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Amazon as a Company
- Main figures
- Mission, Vision & Values
- The origin of Neuromarketing
- How Amazon uses Neuromarketing
- Customer experience design
- Customer decision making
- Conclusion and recommendations
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This article explores the application of neuromarketing principles by Amazon. It aims to demonstrate how the company leverages this technology to enhance customer satisfaction and drive sales. The article begins by introducing Amazon as a company, highlighting its key figures and corporate culture. It then defines neuromarketing and traces its origins before examining specific applications of this technology within Amazon.
- The role of neuromarketing in customer experience design
- The impact of neuromarketing on customer decision-making
- The effectiveness of neuromarketing strategies employed by Amazon
- The potential benefits of neuromarketing for businesses
- The ethical considerations surrounding neuromarketing applications
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides an overview of Amazon's remarkable growth and its position as a global leader in e-commerce. It highlights the importance of neuromarketing in understanding consumer behavior and decision-making. The chapter on Amazon as a company presents key figures and provides a brief overview of the company's corporate culture, including its mission, vision, and values. The origin and development of neuromarketing are discussed, setting the stage for exploring how Amazon leverages this technology to enhance customer satisfaction and drive sales.
Schlüsselwörter (Keywords)
Neuromarketing, Amazon, customer experience, customer decision-making, sales, technology, consumer behavior, emotions, feelings, security, mass appeal, business strategy, e-commerce, corporate culture, mission, vision, values.
- Quote paper
- Jakob Scheidel (Author), 2021, How Amazon applies the technology of neuromarketing in their daily business, Munich, GRIN Verlag, https://www.grin.com/document/1239958
