Excerpt
Contents
1. Introduction
2. Overview of the Brand
3. The objective of the Marketing Communication Campaign
4. Communication Strategy
5. Critique of the Communication Strategy
6. Description of Creative Strategy
7. Critique of Creative Strategy
8. Media Strategy
9. Critique of the Media Strategy
10. Recommendations
11. Conclusion
References
Appendices
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- Joseph Kariuki (Author), 2022, An Analysis of the Spotify Advertisement Campaign, Munich, GRIN Verlag, https://www.grin.com/document/1246558
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