The Tripartite Typology of Product Placement in the Movie "Papa Benji"


Academic Paper, 2022

20 Pages


Abstract or Introduction

The aim of this paper is to carry out a brand recognition analysis using the Tripartite Typology of Product Placement, in the film, "Papa Benji". The primary data was collected through content analysis while the secondary data were collected from scholarly journals and books.

Considering the large number of adverts inundating the average consumer daily on radio, television, bill boards among many others platforms, seeking other methods to reach clients in a subtler manner than traditional marketing messages becomes imperative. One of such tool is product placement which is a method of incorporating brand into film. However, despite being an effective tool of advert, it can have a downside when it comes to advertising and capturing the audience in a subtle way. If the placement is not subtle or too obvious, it can disturb the flow of the scene and further make the audience, shift attention to the advert rather than the plot of the film.

Details

Title
The Tripartite Typology of Product Placement in the Movie "Papa Benji"
Course
Theatre Arts
Author
Year
2022
Pages
20
Catalog Number
V1248217
ISBN (eBook)
9783346693631
ISBN (Book)
9783346693648
Language
English
Keywords
tripartite, typology, product, placement, movie, papa, benji
Quote paper
Ihuoma Okorie (Author), 2022, The Tripartite Typology of Product Placement in the Movie "Papa Benji", Munich, GRIN Verlag, https://www.grin.com/document/1248217

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