This project report presents a genre analysis of CEO statements. The corpus of relevant texts consists of 20 examples, the CEO statements of 3M, Air Berlin, Alcoa, Allianz, Beijer Electronics, Coca Cola, Deutsche Bank, Ericsson, Exxon Mobil, Gerflor, Holcim, Intel, Interamerican, JSE Limited, Nissan, O2, Small Business Technology Institute, Telecom, TNT and T-Rex Corporation. All the texts can be found on the Internet and are taken from the websites of the respective companies.
The main focus of this project is a linguistic analysis of the genre CEO statements, whereby a move structure of the genre is identified and lexico-grammatical features are pointed out. Typical text patterns of CEO statements are included in these chapters. Furthermore, this project report contains sections that deal with the description of the analytical process as well as with problems encountered and insights gained. Besides, a context is presented in which this analysis can be applied to a teaching situation.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Description of Analytical Process
- Genre Description
- Definition
- General Genre Analysis
- Analysis of Formal Structure
- Move Structure
- Obligatory Moves
- Optional Moves
- Core Moves
- Other Moves
- Analysis of Move Structure
- Linguistic Analysis
- Lexical Features
- Most Frequent Words
- Most Frequent Nouns
- Most Frequent Technical Terms
- Keyword Analysis
- Positive Keywords
- Negative Keywords
- Concordances
- Clusters
- Collocations
- Grammatical Features
- Personal Pronouns and Possessive Adjectives
- Grammatical Voice
- Tense, Mood and Aspect
- Lexical Features
- Problems Encountered and Insights Gained
- Teaching Situation
- Description of Teaching Situation
- Application of Results of Genre Analysis to Teaching Situation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This project report aims to conduct a genre analysis of CEO statements, focusing on their linguistic features and move structure. The analysis utilizes a corpus of 20 CEO statements gathered from company websites. The study identifies lexico-grammatical patterns and applies the findings to a teaching context.
- Genre analysis of CEO statements
- Identification of move structure in CEO statements
- Lexical and grammatical analysis of CEO statements
- Application of findings to ESP (English for Specific Purposes) teaching
- Analysis of the formal structure of CEO statements
Zusammenfassung der Kapitel (Chapter Summaries)
The Introduction introduces the project, outlining its focus on the linguistic analysis of CEO statements and its application to teaching. The Description of Analytical Process details the methodology, including corpus compilation and the use of the Wordsmith software for lexical analysis. The Genre Description defines CEO statements and provides a general analysis of their target audience and typical content, focusing on the communication of company philosophy and sustainability initiatives. The Analysis of Formal Structure and Move Structure sections examine recurring structural elements and patterns within the CEO statements. The Linguistic Analysis delves into lexical features (frequent words, nouns, and technical terms), keyword analysis (positive and negative keywords), concordances (clusters and collocations), and grammatical features (pronouns, voice, tense).
Schlüsselwörter (Keywords)
CEO statements, genre analysis, corpus linguistics, move analysis, lexico-grammar, ESP, sustainability, corporate communication, formal style, Wordsmith.
- Quote paper
- Mag. Andreas Raab (Author), 2008, Approaching ESP Texts: Genre Analysis of CEO Statements, Munich, GRIN Verlag, https://www.grin.com/document/125587
