This paper will explain how complex sustainability is, define its three dimensions and describe the interconnection between the sustainable dimensions, outline the importance of sustainable development, explain corporate social responsibility and show how international companies successfully adjusting their business operations with sustainability.
Incorporating sustainability in companies’ business strategies is more important than ever. To meet the needs of the ever-growing population, business need to evaluate global sustainability. Globalization, the resources bottleneck and climate change have led to the dramatic increase of the necessity of providing for future generations. To generate a future for subsequent generations, society must start acting in a more sustainable manner and find solutions against increased deforestation, pollution and greenhouse gas production. This “sustainable way” could involve a few different directions and approaches. Before the public became aware of the potential, a wide ecological movement had evoked environmental, economic and social problems concerns.
It is now more crucial than ever for companies to be environmentally friendly and take more sustainable actions to provide for future lives. Sustainability has originally emerged from forestry and requires that the amount of wood taken from a forest must not exceed the amount it can regrow. The guiding principle of dealing responsibly with dwindling resources in the long-term while generating economic growth need to be in harmony. Companies need to address economic, social and environmental sustainability in their business strategy as the key factor of a business’ future and see sustainable activities as a source for competitive success rather than a cost or constrain. It is important for international enterprises and managers to evaluate global sustainability to ensure future success in increased revenues and higher brand awareness as well as achieving competitive advantage.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Sustainability
- Environmental Sustainability
- Economic Sustainability
- Social Sustainability
- Company aspect
- Corporate Social Responsibility
- IKEA
- Tchibo
- Evaluation
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This bachelor thesis examines the importance of incorporating sustainability into corporate business strategies. The paper explores the concept of sustainability, its three dimensions, and the interconnectedness between them. It further discusses the significance of sustainable development and corporate social responsibility, highlighting how international companies can successfully integrate sustainability into their operations. The paper aims to demonstrate how sustainability can be a key driver of a company's future success, leading to increased revenues, enhanced brand awareness, and a competitive edge.
- The importance of sustainability in corporate strategies
- The three dimensions of sustainability: environmental, economic, and social
- The significance of sustainable development
- Corporate social responsibility as a key element of sustainable practices
- Examples of successful companies integrating sustainability into their operations
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter outlines the increasing importance of sustainability in corporate strategies, emphasizing the need to address environmental, economic, and social issues for future generations. It highlights the concept of sustainable development and the role of companies in driving positive change.
- Sustainability: This chapter delves into the multi-faceted concept of sustainability, discussing its historical origins and evolution from a focus on environmental protection to a broader perspective encompassing economic and social aspects. The chapter explores different interpretations of sustainability and highlights the need for businesses to consider their impact on future generations.
- Company aspect: This chapter examines how companies can integrate sustainability into their operations. It introduces the concept of corporate social responsibility and presents case studies of IKEA and Tchibo, highlighting their strategies for achieving sustainable practices.
Schlüsselwörter (Keywords)
This work focuses on the key concepts of corporate sustainability, sustainable development, corporate social responsibility, environmental sustainability, economic sustainability, social sustainability, and the successful implementation of sustainable strategies in international companies. The paper explores case studies of IKEA and Tchibo to demonstrate the practical application of these concepts.
- Quote paper
- Paulina Ruoff (Author), 2018, Corporate Sustainability at Ikea and Tchibo. The Interconnection between the Sustainable Dimensions and the Importance of Sustainable Development, Munich, GRIN Verlag, https://www.grin.com/document/1269898
