The following Strategic Planning and Implementation assignment deals with an online advertising agency, that is embedded into a worldwide operating agency network, in the following called “group”. The below developed strategic plan is designed to give a structured approach to the achievement of the company’s objectives.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Management strategy
- Structure for integration of stakeholder's into the process
- Criteria to develop potential options
- Strategy
- Mission, vision, objectives and measure
- Mission and vision statements
- Objectives evaluation measures
- Strategy implementation plan
- Timetable
- Dissemination processes
- Monitoring and evaluation systems
- Bibliography
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment aims to develop a strategic planning and implementation plan for an online advertising agency operating within a global agency network. The plan is designed to provide a structured approach to achieving the company's objectives. The key themes explored include:- Stakeholder engagement and integration
- Defining and implementing a strategic vision
- Developing and evaluating performance objectives
- Creating a comprehensive implementation plan
- Monitoring and evaluating strategic progress
Zusammenfassung der Kapitel (Chapter Summaries)
The introductory chapter provides context for the strategic planning and implementation assignment, focusing on an online advertising agency within a global network. It emphasizes the importance of a structured approach to achieving company goals.
Chapter two delves into the management strategy, emphasizing the importance of integrating stakeholders into the strategic process. The chapter defines stakeholders, outlines different stakeholder groups based on power and interest, and describes how to prioritize and anticipate their reactions to the strategy implementation.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this document include strategic planning, implementation, stakeholder engagement, online advertising, agency network, mission, vision, objectives, evaluation, timetable, dissemination, monitoring, and evaluation systems.- Quote paper
- Dipl. Kommunikations- und Marketingwirtin Marcella Vurro (Author), 2009, Strategic Planning and Implementation plan on the example of a digital communication agency , Munich, GRIN Verlag, https://www.grin.com/document/127248
