Presence, history and expected future development of BenQ

Hausarbeit , 2007 , 29 Seiten , Note: 1,2 (18 von 20 Punkten)

BWL - Unternehmensforschung, Operations Research

In this thesis the current situation of BenQ and Siemens will be examined. First, information about the Taiwanese company BenQ will be provided. This includes information on the company itself as well as some highlights of its history, which will be presented in order to provide an insight into the basic structure of BenQ.

Furthermore, the current developments concerning the acquisition of the Siemens mobile phone division will be reflected. Afterwards, the market entry strategy of BenQ is examined in order to reveal the strategic reasons for this decision. Secondly, the company Siemens will be get a closer look.

The company's past will be reflected upon and the present situation is discussed within BenQ's present developments because of the linkage of both firms through the mobile phone division. Some deliberations concerning the future of the BenQ Siemens mobile phone division will conclude this paper.

Table of Contents

• 1. Introduction
  • 1.1 Presentation of the problem
  • 1.2 Structure of the thesis
• 2. BENQ
  • 2.1 Company Presentation
    • 2.1.1 Products and Services
  • 2.2 Company history
    • 2.2.1 Past
    • 2.2.2 Present
    • 2.2.3 Future
  • 2.3 Potential investors
    • 2.3.1 Beha
    • 2.3.2 Sentex SENSing
    • 2.3.3 Bacoc
• 3. Siemens
  • 3.1 Company presentation
    • 3.1.1 Products & Services
  • 3.2 History
    • 3.2.1 Past
    • 3.2.3 Future
• 4. Market Entry
  • 4.1 Strategy
    • 4.1.1 Acquisitions
    • 4.1.2 Acquisition BenQ Siemens
  • 4.2 Reasons
    • 4.2.1 Management
    • 4.2.2 Reputation
    • 4.2.3 Access in detail
    • 4.2.4 R&D, production facilities
  • 4.3 Sum up
• 5. Conclusion

Objectives and Key Themes

This thesis examines the presence, history, and future development of the Taiwanese company BenQ. It analyzes the company's growth, its key products and services, and its strategic alliances, particularly the BenQ Siemens acquisition. The thesis also explores the impact of the acquisition on the mobile phone market and the potential future of the company.

• The history and growth of BenQ
• The products and services offered by BenQ
• The strategic alliance between BenQ and Siemens
• The impact of the BenQ Siemens acquisition on the mobile phone market
• The future development of BenQ

Chapter Summaries

The first chapter introduces the topic of mobile phone market growth, highlighting the increasing importance of mobile communication and the rise of BenQ Siemens as a significant player in the market. Chapter two provides a detailed presentation of BenQ, outlining its products and services, its history, and potential investors. This section discusses the company's past, present, and future plans. Chapter three focuses on Siemens, another major player in the mobile phone market. It delves into the company's product portfolio, its history, and future prospects. Chapter four examines the market entry strategy of BenQ, particularly its focus on acquisitions, including the key acquisition of BenQ Siemens. This chapter analyzes the reasons behind the acquisition, including management factors, reputation, access to markets, and research and development capabilities.

Keywords

This thesis focuses on the Taiwanese company BenQ, its mobile phone business, and its acquisition of Siemens' mobile phone division. Key themes include company history, product portfolio, market entry strategies, and the impact of acquisitions on the mobile phone market. Other relevant keywords include:

• BenQ
• Siemens
• Mobile Phone Market
• Acquisitions
• Market Entry Strategies
• Taiwanese Companies
• Technology Industry

• Hochschule: Hochschule für Technik und Wirtschaft des Saarlandes
• Veranstaltung: International Strategy
• Note: 1,2 (18 von 20 Punkten)
• Autor: Bachelor of Arts Daniela Margardt (Autor:in)
• Erscheinungsjahr: 2007
• Seiten: 29
• Katalognummer: V127370
• ISBN (eBook): 9783668331013
• ISBN (Buch): 9783668331020
• Sprache: Englisch
• Schlagworte: BenQ, Siemens, mobile, phone division