This paper answers the question, how Al does impact the organizational identity in client-focused investment advisory.
It is evident that an employee's fundamental work may shift when working with a decision-making, self-learning and intelligent AI. It is also conceivable that the employee's own values or work identity may adjust to the AI in some way. But what about when you do not just analyze the individual consultant?
If you look at the broader context and analyze the change in values and identity of the organization as a whole. To understand how the values and identity of the individual, but more importantly the identity of an organization, are affected by the introduction of AI, five asset managers from one of Germany's leading cooperative banks are interviewed, coded, and analyzed.
Based on research, it is shown that while the introduction of AI has a major impact on the way advisors work, it has little to almost no impact on the identity of the organization. That this may have something to do with the scope of application of AI in the institution and the value stability of the bank will be discussed in more detail later in the paper. The study joins the existing research on the topic of AI changing organizational identity.
Inhaltsverzeichnis (Table of Contents)
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Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
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Zusammenfassung der Kapitel (Chapter Summaries)
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Schlüsselwörter (Keywords)
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Frequently Asked Questions
How does AI impact organizational identity in investment advisory?
Research indicates that while AI significantly changes how advisors work, it has very little impact on the overall identity of the organization.
What was the methodology used in this study?
The study involved interviewing five asset managers from a leading German cooperative bank, followed by coding and analyzing the responses.
Does AI change the values of individual consultants?
The paper suggests that an employee's work identity and values may adjust when working with self-learning AI, but the core organizational values remain stable.
Why does the bank's identity remain stable despite AI introduction?
This stability is attributed to the specific scope of AI application within the institution and the deep-seated value stability of the bank.
What is the focus of the research?
The research focuses on the intersection of intelligent AI systems and organizational change within client-focused financial services.
- Quote paper
- Moritz Merklinger (Author), 2021, How does AI impact the organizational identity in client-focused investment advisory?, Munich, GRIN Verlag, https://www.grin.com/document/1274271
