Tribeca Film Festival. Brand communication and activation

Elaboration , 2022 , 3 Pages , Grade: 1

Communications - Public Relations, Advertising, Marketing, Social Media

This research paper will analyze the brand activation of the campaign for the Tribeca Film Festival from the advertising agency DDB. The information in this research paper was gathered by using various academic resources. The aim of this analysis is to illustrate an image of the chosen advertising campaign and to explain how this brand activation differs from basic brand communication.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• The Campaign
• The Success
• Brand Activation
• Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research paper analyzes the brand activation campaign for the Tribeca Film Festival, created by DDB, aiming to illustrate the campaign and explain how it differs from traditional brand communication. The analysis draws upon academic resources to explore the effectiveness of the campaign.

• Brand Activation as a Strategy
• Effective Brand Communication Techniques
• The Role of Uniqueness and Relevance in Marketing
• Measuring the Success of Brand Activation Campaigns
• The Emotional Connection Between Customers and Brands

Zusammenfassung der Kapitel (Chapter Summaries)

• Introduction: This chapter introduces the research paper's focus on analyzing the Tribeca Film Festival's brand activation campaign and outlines the methodology used.
• The Campaign: This chapter details the campaign's concept, which involved using hieroglyphics to retell film stories. The agency's collaboration with an Egyptology professor and the implementation of the campaign are discussed.
• The Success: This chapter evaluates the campaign's effectiveness by examining its uniqueness, relevance, and customer reach. Academic perspectives on successful brand activation campaigns are incorporated.
• Brand Activation: This chapter differentiates brand activation from traditional brand communication, highlighting how the campaign engaged and interacted with customers. The chapter emphasizes the importance of strengthening emotional connections between customers and brands.

Schlüsselwörter (Keywords)

Key terms and concepts explored in this research paper include brand activation, brand communication, customer engagement, emotional connection, storytelling, uniqueness, relevance, customer reach, Tribeca Film Festival, DDB, hieroglyphics, and interactive marketing.

• College: Anglo American University
• Grade: 1
• Author: Sophie Märzweiler (Author)
• Publication Year: 2022
• Pages: 3
• Catalog Number: V1284602
• ISBN (PDF): 9783346741240
• Language: English
• Tags: tribeca, film, festival, brand