Abstract or Introduction
This research paper will analyze the brand activation of the campaign for the Tribeca Film Festival from the advertising agency DDB. The information in this research paper was gathered by using various academic resources. The aim of this analysis is to illustrate an image of the chosen advertising campaign and to explain how this brand activation differs from basic brand communication.
- Quote paper
- Sophie Märzweiler (Author), 2022, Tribeca Film Festival. Brand communication and activation, Munich, GRIN Verlag, https://www.grin.com/document/1284602
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